Making Media Matter
Designing for Impact
Over the past decade, a lively debate has emerged around questions of how best to assess the rising impact of social issue documentaries. In a new report, Social Justice Documentary: Designing for Impact, Center for Social Media (CSM) Fellows Jessica Clark and Barbara Abrash examine the state of the debate through the lens of six in-depth case studies of high-impact documentaries.
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Media That Matters 2012
The Media That Matters 2012 conference will be take place February 10-11 at American University's Katzen Arts Center. This year's theme, "Change for Good," features conversations about how independent social change filmmakers can execute integrated campaigns that are strategic, action-oriented, and have enduring impact. Registration is now open. More...Fair Use
"Reclaiming Fair Use:" More and better creativity
Fair use is the right, in some circumstances, to quote copyrighted material without asking permission or paying for it. Fair use enables the creation of new culture, and keeps current copyright holders from being private censors.
NEW BOOK NOW AVAILABLE!Future of Public Media
Future of Public Media
The Future of Public Media project tracks the evolution of media for public knowledge and action in a digital, participatory era.
AU SOC
School of Communication at American University
The Center for Social Media is a part of the School of Communication at American University (AU SOC) in Washington, DC.
Visit the school's website.CSM Blog
Helping People Make Media That Matters
We investigate, showcase and set standards for socially engaged media-making. We organize conferences and convenings, publish research, create codes of best practices, and incubate media strategies. More...








The Yes Men employed fair use to provide a critique of economic and political leaders' public pronouncements (and their actions). As the 2012 World Economic Forum began in Davos Switzerland, these Yes Men remixes (created in 2010) provided a dissident variation on the forum’s new theme: The Great Transformation: Shaping New Models.