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The Center for Social Media

Helping people make media that matters

We investigate, showcase and set standards for socially engaged media-making. We organize conferences and convenings, publish research, create codes of best practices, and incubate media strategies.

We are a part of American University's School of Communication.

View All Posts News from the Future of Public Media

WITNESS Creates Sophisticated Evaluation Tools for Video Impact

Posted by Katie Donnelly on Mar 12, 2010

Last month, Jessica Clark and I explored how various Public Media 2.0 projects are measuring their level of success in informing and engaging publics. We found that many public media organizations are struggling to measure impact — and some are relying only on traditional indicators of reach, as opposed to other elements of impact such as relevance, inclusion, engagement or influence. Some projects, however, are taking a more holistic approach that is matched closely to their mission. The international human rights group WITNESS, which provides training, … more

 

Other recent posts:

UCLA Does the Right Thing by Fair Use

UCLA, which in January yanked down videos being streamed for classroom use as a result of bullying by a trade association has rediscovered that educators have … more

Stupid Takedown Tricks

Remix videos, mashups, memorials, fan videos and other works that build in copyrighted material sometimes get taken down from YouTube and other video sites, … more

Loni Ding, Social Documentarian

Loni Ding — documentary filmmaker, university teacher, and media activist – died on Saturday, February 20, 2010 in Berkeley, California. She exemplified … more

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Making Your Media Matter conference

Sign up here for Making Your Media Matter, Real Stories, Real Impact

May 12th at American University

You can find event information, schedule, and more on the event page here.

Presenting partner

Media That Matters is a project of Arts Engine, Inc.

Code of Best Practices in Fair Use for OpenCourseWare

This document is a code of best practices designed to help those preparing OpenCourseWare (OCW) to interpret and apply fair use under United States copyright law.