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Making Your Documentary Matter:
Outreach and Impact Strategies that Work
Hosted by American University's Center for
Social Media
February 7, 2005, 1:00-8:00 p.m.
 A
workshop for documentary filmmakers on how to make outreach and
audience engagement part of the production planning of your documentary.
Engagement strategies not only make powerful tools to extend the
reach and effectiveness of your documentary, they can also be part
of your fundraising plan!
Welcome from Center director Pat
Aufderheide
For some of us, it’s not enough to make a great movie. You
need to find the viewers who need it, who will use it, who will
change their lives and those of others because they made connections
that you helped them to make.
That’s where strategies of community engagement
come in.
Increasingly, filmmakers are figuring out that the
time to do outreach planning is in the first stages of shaping their
project, in the pre-production phase. They are also learning that
building community engagement in from the start also creates new
funding opportunities as they are making their films.
Learn in this one-day workshop from some of the most
well-respected professionals in outreach and community engagement,
and find out how their strategies helped great documentaries get
made, and make a difference in the world.
Click on Schedule
to see the panel descriptions and Panelist
Bios for more information on the presenting experts. After you
have seen the exciting line-up, you can register on the Registration
page and find out more about traveling to American University under
Travel to DC. We look forward to
seeing you, and please email
us if you have any questions.
Welcome from Joy Thomas Moore,
The Annie E. Casey Foundation
The role of the Foundation in the documentary process has experienced
a sea change. It used to be a grant was given to a producer and
there were few, if any expectations beyond to make sure it was completed
and it got on the air.
Now there is an increasingly loud chorus demanding
that a documentary achieve “results” and as Pat Aufderheide
says, be a documentary that ‘make a difference in the world.’
The Annie E. Casey Foundation is part of that chorus. We have fully
embraced the notion that the production phase is just one of three
legs in the media for social change agenda. The other two are outreach
and action. That’s when media truly achieves its
power.
This workshop is generously made possible by a grant
from the:
Also sponsored by:
 
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