| Viral
Activism
Networked communities can be mobilized almost instantly,
as antiwar organizers discovered. Viral marketing works with highly
charged ideas and strategies. Bogus projects can travel and engage
just as quickly as real ones, though, as signers to a petition that
went nowhere discovered.
EXAMPLES
Moveon.org:
With Without War
MoveOn.org sees itself as “a catalyst for a new kind of grassroots
involvement, supporting busy but concerned citizens in finding their
political voice.” Boasting 600,000 online activists, the organization
is able to raise money and promote activism entirely through the
Internet. Initial funding for MoveOn was provided by Joan Blades
and Wes Boyd, with additional support by individual and foundational
supporters. MoveOn participates in the coalition project, Win Without
War. Its actions include a Virtual March on Washington where members
jammed phone lines and email boxes of Congressional representatives,
emailing UN ambassadors, and creating ads that run on television
featuring celebrities like Martin Sheen.
More Info:
Moving
On: A new kind of peace activism
Activists
hold virtual march on Washington
At
DC agencies, anti-war campaigns bloom
Threats
and responses: Dissent, protest groups using updated media tactics
to spread antiwar message
Antiwar
campaign spreads online
Citizen Petitions
As war approached, petitions circulated quickly, sometimes clogging
email inboxes. It wasn’t obvious to many readers which were
bogus (like the first example) and which were real (like the second).
Email entitled An important petition for peace-please
take a moment to sign and forward:
Please consider this an urgent request. Today we
are at a point of imbalance in the world and are moving toward
what may be the beginning of a THIRD WORLD WAR. If you are against
this possibility, the UN is gathering signatures in an effort
to avoid a tragic world event. Please COPY (rather than Forward)
this e-mail in a new message, sign at the end of the list, and
send it to all the people whom you know. If you receive this list
with more than 500 names signed, please send a copy of the message
to: usa@un.int, president@whitehouse.gov. Even if you decide not
to sign, please consider forwarding the petition on instead of
eliminating it.
Grassfire.net,
a conservative grassroots organization, supports President Bush
and the war. The organization began in 2000, by Steve Elliot and
Randy and Bob Pritchard, in support of the Boy Scouts ban of homosexuals
and has since grown to 1 million members. Interested supporters
can join 246,000 others by signing an online petition in support
of the war: “It's
time to Stand With America…sign the ‘I support the commander-in-chief’
petiton.”
More Info:
Give
peace a chance
Rallying
around the flag online
Free
Republic
The conservative online site Free Republic mobilizes its community
for demonstrations via the Internet, on Iraq and other subjects.
More Info:
Online
Activism-a lot more than just petitions
Rallying
around the flag online
Patriots
for the Defense of America: Support War Against Iraq
Patriots for the Defense of America is a “national activist
organization promoting moral clarity on the war.” Similarly
to its liberal counterparts, the Patriots website includes links
to news articles, editorials and other resources in support of its
position. The Support War Against Iraq projects provides activists
with many ways to become involved in support of the war, such as
calling congressional representatives and writing to service people.
More Info:
Rallying
around the flag online
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