Making
Your Documentary Matter:
Public Engagement Strategies that Work
Monday, Jan. 30. 2006
9:00 AM – 6:00 PM (Note earlier start time!)
McDowell Formal Lounge
American University - Washington, DC
 9:00 - Registration
Introductions, coffee and exhibits
9:30 - Opening Remarks
• Larry Kirkman, Dean, American University
School of Communication
• Orlando Bagwell, Ford Foundation
• Vince Stehle, Surdna Foundation
• Patricia Aufderheide, Professor and Director, Center
for Social Media
Panel I
9:45 - Producing with Nonprofits: Finding the Common Agenda
Moderator: Pat Aufderheide, Director, Center for
Social Media
Speakers: John DeGraaf (Buyer Be Fair) with Chris Palmer (National Wildlife Federation)
Charlene Gilbert (Children Will Listen) (American University)
Robin Smith (Video/Action) with Carole Prest (Building Educated Leaders for Life)
Respondent: Ellen Schneider, ActiveVoice
11:45 - LUNCH
KEYNOTE:
12:15 - Cynthia Lopez, P.O.V. - It’s Not Marketing, It’s Not Publicity! It’s Public Engagement
Introduction by Pat Aufderheide, Director, Center for Social Media
Panel II
1:00 - Designing for Action: Innovative and
Successful Distribution Partnerships
Moderator: Robert West, Working Films
Speakers: Judith Ravitz, Outreach Extensions
Gerardine Wurzburg, filmmaker (Educating Peter, Autism is a World)
Lisa Smithline, Brave New Films
Shira Golding, MediaRights.org
2:30 - Break
Panel III
3:00 - Engaging “The Other”: Who
Do We Want to Engage, and Why? -
Moderator: Ellen Schneider, Active Voice
Speakers: Sandi DuBowski, filmmaker (Trembling before G-d)
Robert Lavelle, Roundtable
Angela Palmer, Corporation for Public Broadcasting
Paula Silver, Beyond The Box
4:15 - Applying Our Knowledge: Ideas from the Floor
Moderator: Pat Aufderheide
Respondents: Orlando Bagwell, Vince Stehle, Robert West, Ellen Schneider, Cynthia Lopez
5:00 - Networking Reception
Funded by the Ford Foundation, the Surdna Foundation
and the Annie E.Casey Foundation, with additional support from
Grantmakers in Film and Electronic Media
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