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Making Your Media Matter 2008 Rapporteur’s Report

by Kate Schuler

Making Your Media Matter ‘08 Podcast and Discussion Forum

Audio podcasts and takeaways from the 2008 Making Your Media Matter conference are now available!

We welcome your comments and thoughts about the conference in our discussion forum at the bottom of the page.

Recut, Reframe, Recycle

Online videos frequently quote copyrighted material without permission, in ways that could be entirely legal through fair use. But these works are threatened by anti-piracy measures that do not distinguish adequately between legal and illegal uses.

Mapping Public Media: Inside and Out

By Jessica Clark

This analysis by Center for Social Media Research Director Jessica Clark contrasts the findings revealed by CSM case studies to Govcom.org’s maps of the same media projects, below.

Fair Use Frequently Asked Questions

By Pat Aufderheide, Peter Jaszi, Maura Ugarte and Michael Miller

Since the release of The Statement of Best Practices we have received many inquires about fair use. Here are some of our more commonly asked items.

The View from the Top: P.O.V. Leaders on the Struggle to Create Truly Public Media

On the occasion of the 20th anniversary of the groundbreaking PBS documentary series P.O.V., the Center for Social Media interviewed several of those who have led the project through its last two decades on the goals, challenges, and the vision for one of television’s most productive sites for imagining and innovating the future of public media.

Research Protocol

Richard Rogers and the Govcom.org Foundation, Amsterdam

This Govcom.org research protocol explains the methods used to produce the maps featured below.

Issue Mapping Contextual Essay

By Richard Rogers

This conceptual essay by Govcom.org’s director Richard Rogers provides additional information about the Issue Crawler toolset.

Making Your Media Matter 2008

“Making Your Media Matter” is a conference for established and aspiring filmmakers, non-profit communications leaders, funders and students looking to learn and share cutting-edge practices for creating media that matters.

The Cost of Copyright Confusion for Media Literacy

Renee Hobbs, Peter Jaszi & Pat Aufderheide

The Cost of Copyright Confusion for Media Literacy, based on scores of longform interviews with teachers, shows that the fundamental goals of media literacy education—to cultivate critical thinking and expression about media and its social role—are compromised by unnecessary copyright restrictions. As a result of poor guidance, counterproductive guidelines, and fear, teachers use less effective teaching techniques, teach and transmit erroneous copyright information, fail to share innovative instructional approaches, and do not take advantage of new digital platforms. This is not only unfortunate but unnecessary, since copyright law permits a wide range of uses of copyrighted material without permission or payment. However, educators today have no consensus around what constitutes acceptable fair use practices. The report concludes with a call for educators to develop a consensus around their interpretation of their most valuable copyright tool: fair use.

Public Radio’s Social Media Experiments: Risk, Opportunity, Challenge

This report analyzes the results of a survey of public radio stations and highlights the successes and challenges of integrating new social media tools into the mission of public radio.

Filmanthropy Rapporteur’s Report Now Online!

Kate Schuler, AU School of Communication

On June 16, 2007, more than 70 filmmakers, nonprofit communication managers and public engagement practitioners and strategists met during SILVERDOCS to discuss partnerships on social action, advocacy and public information campaigns. Read on!

New Deal 1.5

The New Deal Version 1.5: Monetizing and Mission is the Center’s annual report on the nuts and bolts of digital distribution deal- making. Curious about who’s making these deals? Average percentages for independent filmmakers? Average license periods? All of this and more in this highly-anticipated new publication.

Unauthorized: The Copyright Conundrum in Participatory Video

Pat Aufderheide and Peter Jaszi

Suppose you’re running an online video platform, and people start uploading video that uses other people’s work. How should unauthorized use of other people’s work be treated in this new environment?

The Good, The Bad and the Confusing: User-Generated Video Creators on Copyright

Principal Investigators: Pat Aufderheide and Peter Jaszi; Research Coordinator: Elizabeth Nolan Brown

How do creators of content on the plethora of sites that accept online video understand their rights and responsibilities regarding intellectual property? Addressing this question is challenging, since the pool of creators is not only diffuse but constantly changing. In this study, undergraduate and graduate college students who upload online video were asked to describe their practices and attitudes on using copyrighted material to make new work and on the value to them of their own copyright. Includes links to press coverage of report.

Public Media in the Arab World: Exploring the Gap between Reality and Ideals

by Marwan Kraidy, Director, Arab Media and Public Life (AMPLE) project, with assistance from Courtney Radsch

The Center for Social Media collaborated with the Arab Media and Public Life (AMPLE) project at American University for a year-long conference series on public media in the Arab world and focused on changes in the media environment, the role of the state, and what “public media” means in the Arab world. The Center’s latest report highlights the proceedings of the project.

Making Your Documentary Matter 2007: Rapporteur’s Report

By Kate Schuler

Making Your Documentary Matter: Public Engagement Strategies that Work January 31 – February 1, 2007

Making Your Documentary Matter 2007 Podcast & Discussion Forum

Audio podcasts and power points from the 2007 Making Your Documentary Matter conference are now available!

We welcome your comments and thoughts about the conference in our discussion forum at the bottom of the page. And please let us know what you think about our new adventure in podcasting! We especially want to know how this page can be as easy as possible for you to use!

Big Dreams, Small Screens: Online Video for Public Knowledge and Action

Learn how popular commercial online digital video platforms, such as YouTube, GoogleVideo and MySpace, are being used to create, exchange, and comment upon information for public knowledge and action—and what their limitations are!

Documentaries on a Mission: How Nonprofits Are Making Movies for Public Engagement

Read about how the Sierra Club, The American Civil Liberties Union and local environmental groups use documentaries for high-impact and action

2007 Making Your Documentary Matter Conference Participant Biographies

Read the bios of our list of participants in the 2007 Making Your Documentary Matter Conference.

Making Your Documentary Matter 2006: Report

21st Century News: Challenges and Opportunities for Public-Minded Media in the New-Media Age

By Jane Hall
This fall, a remarkable group of key decision-makers and innovators in news and information came together at American University in Washington, D.C. Read how leaders in the field are working to ensure the future of serious, credible news and information and public-minded media in the 21st Century media and journalism landscape.

Mimi Pickering Participatory Media Speech

Our good friend Mimi Pickering from Appalshop sent us a recent speech that shows how the participatory media movement has deep roots.

Nurturing Tomorrow’s Doc Storytellers

Leaders of documentary teaching and training programs across the U.S. came together in September to share their stories.

Center Releases New Publication on Digital Distribution in Television: The New Deal

Read the Center for Social Media’s new Report, entitled The New Deal: How Digital Platforms Change Negotiations between Public Media and Independent Producers. The report, which is being released at the 2006 SILVERDOCS: AFI/Discovery Channel Documentary Festival, reveals current business practices around new digital distribution in television.

Repurposing and Rights: A Non-Profit Summit

A Report by Patricia Aufderheide

The Center hosted on May 22 at American University a convening, “Repurposing and Rights: A Non-Profit Summit,” composed of public broadcasters, librarians, archivists, scholars, lawyers and new media experts.

Beyond Broadcast: Reinventing Public Media in a Participatory Culture Rapporteur Report 2006

Barbara Abrash

Read the 2006 Rapporteur Report from Beyond Broadcast: Reinventing Public Media in a Participatory Culture, an event co-organized by the Center on the future of public media in an open digital environment.

UFVA Fair Use Contest 2.0

MYDM Related Links

Want to learn more about making your media matter? Here are some additional resources from our partners in the field. Click here!

Documentary Filmmakers’ Statement of Best Practices in Fair Use

Documentary filmmakers have created, through their professional associations, a clear, easy to understand statement of fair and reasonable approaches to fair use. Download this useful handbook, written by veteran filmmakers to help other filmmakers understand some instances where using copyrighted material without clearance is considered fair use. Click here for the full report & here for a list of authors and endorsers of the Statement.

Success of the Statement of Best Practices

The Statement has provoked dramatic change in the industry since it was released in November 2005. PBS and ITVS have used the Statement to release programs, and so have cablecasters including IFC. All four of the national errors and omissions insurers now issue fair use coverage routinely, as a result of the Statement.

Expanding User Rights For Documentary Filmmakers

by NICK LEWIS

Funded By: Rockefeller Foundation and Grantmakers In Film And Electronic Media

Free Culture, Phase 2

By Kathryn Montgomery

Kathryn Montgomery, professor in the School of Communication and director of the youth media and democracy project at the Center, last May brought together an eclectic brain trust of 50 young “digital leaders” under 30 years of age who want to create democratic access to art, expression, and governance in a digital age.

Youth as E-Citizens: Engaging the Digital Generation

What do youth do online besides chat and play video games? Well, they register to vote, find opportunities to volunteer in their communities, work as journalists, and coordinate political demonstrations, for starters. “Youth as E-Citizens” analyzes and showcases this new online civic phenomenon with a print report and an online “tour.” Primary funding by Center for Information and Research on Civic Learning and Engagement (CIRCLE).

What Keeps Social Documentaries from Audiences—and How to Fix It

By Patricia Aufderheide
Funded by the John D. and Catherine T. MacArthur Foundation

What happens to U.S. social documentaries after they are first seen at a film festival or on television? Far too little—in spite of evidence of rising interest in the genre. Read the results of research and an expert convening on the topic and find out not only about the problems, but suggested solutions. Funded by the John D. and Catherine T. MacArthur Foundation.

Digital Futures: A Need-to-Know Policy Guide for Independent Filmmakers

Funded by the Ford Foundation

Digital technology is transforming filmmaking. And policymakers are scrambling to catch up with the changes. What policies are good for independent filmmakers? What are the hot issues, and what are the positions that best support the creativity and diversity that independent filmmakers represent? Digital Futures: A Need-to-Know Policy Guide for Independent Filmmakers answers those questions with to-the-point answers.

In the Battle for Reality: Social Documentaries in the U.S.

By Pat Aufderheide

What difference can a documentary make? This fact-filled report by Center co-director Pat Aufderheide, with many case studies of successful strategic use of social documentaries, answers that question. Funded by the Ford Foundation.

War Beyond the Box

The Center for Social Media scanned the internet to look at some of the media strategies being used during the war in Iraq. The war spurred many types of communication; they are categorized and links to examples are provided.

Media as a Social Tool: Conference Report

The final report of the Center for Social Media’s June 2002 conference on central issues for research on media as a social tool.

TeenSites.com: A Field Guide to the New Digital Landscape

TeenSites.com examines the burgeoning interactive communications environment, and explores how teens are shaping and being shaped by digital culture. This report, created under the auspices of the Center for Media Education headed by Kathryn Montgomery previous to her arrival at American University, provided the platform on which Prof. Montgomery and former CSM research director Barbara Gottlieb-Robles continued their research on youth and digital media in “Youth as E-Citizens.”

Frequently Asked Questions: Public Media

Pat Aufderheide & Jessica Clark

In this moment of shifting technologies and emerging platforms, how can we identify public media? Here at the Center for Social Media, we define them as any media expressions or platforms that promote public knowledge and action—that is, the formation of publics that can act together to address common problems.

Public Media Frequently Asked Questions

The Center’s new “Frequently Asked Questions: Public Media” publication, by Center Director Pat Aufderheide and Research Director Jessica Clark, helps to clarify exactly what public media is, how it’s used, and why it’s so important to a democratic society.