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Here it is: our long-awaited white paper, Public Media 2.0: Dynamic, Engaged Publics. Co-authored by Future of Public Media Project director Jessica Clark and Center for Social Media director Pat Aufderheide, this report offers an expanded vision for public media: multiplatform, participatory, and centered around informing and mobilizing networks of engaged users. Showcasing trends and experiments from the "first two minutes" of public media 2.0, the report provides a map of opportunities and ways to make the most of them. It also suggests that public broadcasting could play a central role in public media 2.0—but only if the medium is properly restructured and supported.

Listen to Center for Social Media director Pat Aufderheide talking about the issues surrounding public media here.

The Future of Public Media project is funded by the Ford Foundation—see our FAQ to learn more. For breaking public media news and trends, and details on innovative events like the annual Beyond Broadcast conference, follow our blog below.

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Flu Portal curates trusted H1N1 content

In today’s noisy and often confusing news environment, a central role for public media is to provide credible, reliable information to a broad range of citizens. FluPortal, a CPB-funded project, led by PRX in collaboration with NPR, is designed to do just that. A centralized hub of reputable content that “provides public media with news, information, and web tools to respond to the H1N1 flu outbreak,” the site has been active since August 2009. The FluPortal… more

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How do you measure media’s influence in a networked ecosystem?

Posted by Jessica Clark on Feb 6, 2010

Influence is one of the “elements of impact” that we’re exploring in this series of blog posts leading up to the Making Your Media Matter conference. How can we best evaluate the role of public media projects in shaping users’ understanding of an issue, moving users to action (whether that’s seeking further information, voting, or political organizing), or affecting policymaking? These are by no means new questions. Throughout the 20th century, scholars, journalists and political commentators… more

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Making Your Media Matter 2010

Making Your Media Matter is a conference for established and aspiring filmmakers, non-profit communications leaders, funders and students looking to learn and share cutting-edge practices for making their media matter.

What I Learned at Public Media Camp: Diversity and the Elusive Public Media 2.0 Butterfly

Christian Ugbode

It takes a while for over two-hundred people to introduce themselves individually. As names and affiliations are called out on a floating microphone at NPR and PBS’ Public Media Camp/”unconference” October 17th in Washington DC, I ponder why I am in this room. Probably because I never wanted to be Quentin Tarantino in film school. Or Martin Scorcese like every third NYU student. I gravitated to public media by chance but have loved every step of my evolution via the National Black Programming Consortium, and nowadays public media’s untapped potential keeps me restless.

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Mapping the Money: 2008 Beyond Broadcast

Want to hear everything the panelists of the "Mapping the Money" discussion had to say at 2008’s Beyond Broadcast conference? Watch their comments—in their entirety—right here!

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High-Order Bits: 2008 Beyond Broadcast

Special highlights of public media research and creation.