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WITNESS Creates Sophisticated Evaluation Tools for Video Impact

Last month, Jessica Clark and I explored how various Public Media 2.0 projects are measuring their level of success in informing and engaging publics. We found that many public media organizations are struggling to measure impact — and some are relying only on traditional indicators of reach, as opposed to other elements of impact such as relevance, inclusion, engagement or influence. Some projects, however, are taking a more holistic approach that is matched closely to their… more

Ellen Goodman’s report on the FCC’s Broadband Plan

Posted by Patricia Aufderheide on Mar 19, 2010

We’re proud to bring you the first report from Center for Social Media Fellow Ellen Goodman, who is Professor at Rutgers School of Law and Distinguished Visiting Scholar at the FCC working part time on the FCC’s Future of Media Project: This week, the FCC released its epic National Broadband Plan. The Plan largely deals with telecommunications infrastructure issues – how can we get more ubiquitous and faster broadband. Although the Plan is very focused on… more

Making Your Media Matter 2010

Making Your Media Matter is a conference for established and aspiring filmmakers, non-profit communications leaders, funders and students looking to learn and share cutting-edge practices for making their media matter.

What I Learned at Public Media Camp: Diversity and the Elusive Public Media 2.0 Butterfly

Christian Ugbode

It takes a while for over two-hundred people to introduce themselves individually. As names and affiliations are called out on a floating microphone at NPR and PBS’ Public Media Camp/”unconference” October 17th in Washington DC, I ponder why I am in this room. Probably because I never wanted to be Quentin Tarantino in film school. Or Martin Scorcese like every third NYU student. I gravitated to public media by chance but have loved every step of my evolution via the National Black Programming Consortium, and nowadays public media’s untapped potential keeps me restless.