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All Articles: Audience Engagement
HotDocs Launches Docs In Schools
Agnes Varnum
In addition to a strong festival program, funding forum and plenty of producer resources, this year’s 13th annual HotDocs in Toronto launched Docs In Schools, a special program to bring docs, students and educators together.
Evaluating Your Outreach Efforts
By Ellen Schneider and Melaine Piersol
Ellen Schneider and Melaine Piersol discuss the importance of outreach campaign evaluations. They move past the primary successes and failures of projects to the reassessment of how filmmakers and outreach coordinators develop new programs and redefine goals and objectives.
Making the Media Your Partner
By Geoffrey Knox
From the Making Television Matter book listed below, focus on the challenge producers, activists, nonprofits, and public television stations face in developing media interest on local social issues, and how to respond to different obstacles outreach campaigns you may run into.
Grantmakers on Funding Social Issue Media Projects
By Victoria Rodriguez Thiessen and Raymond Rigoglioso
From the Making Television Matter book listed below, the Ford Foundation by Victoria Rodriguez Thiessen and the Robert Wood Johnson Foundation by Raymond Rigoglioso write on the importance of outreach campaigns and the need to cultivate partnerships with local organizations, from the viewpoint of funders of social media.
From the Broadcaster’s Corner: A Success Story in Coalition Outreach
By Kristi Laguzza-Boosman
From the Making Television Matter book, coalition outreach campaigns are not only good mediums for strengthening the impact of a film’s message, but a successful coalition engages all community members to give a common voice to a project.
Filmmakers with Purpose: An Interview with the Filmmakers of The Heart of the Matter
By Catherine Gund
From the Making Television Matter book, the authors outline the challenges of defining a film’s target audience and the creation of an outreach strategy that is flexible but goal-oriented.
The Television Race Initiative: Sparking Dialogue That Can Lead to Action
By Carole Ashkinaze
From the Making Television Matter book listed below, a successful project using television programming to spark dialogue leading to action, the POV/The American Documentary’s “Television Race Initiative” shows stations how they can create relationships with local organizations to facilitate problem solving.
Community Technology and Public Discourse[PDF]
By Felicia M. Sullivan
Community technology expert Felicia M. Sullivan provides an in-depth analysis of community technology centers and community networks as tools for social discourse and change.
Docurama[PDF]
Docurama, a leading distributor of documentaries on DVD, provides a market analysis of documentary distribution in 2004-2005, with trend analysis.
Making Your Documentary Matter 2005[PDF]
By Barbara Abrash
If you missed the February 7, 2005 workshop “Making Your Documentary Matter: Outreach and Impact Strategies That Work,” or if you just need a reminder, read this summary document of the discussion for key points.
“Documentaries: Making an Impact,” at the 25th IFP Market in New York City
CSM Board members
Read how various organizations are making an “impact,” which can mean many things. It is important to think about many channels and diverse audiences, and particularly the networks and infrastructure that exists today, upon which we can continue to build.
Media and Metanoia: Documentary “Impact” Through the Lens of Conversion[PDF]
By Pamela Calvert
Three examples of outreach efforts for social documentaries illustrate the author’s argument that outreach efficacy can be evaluated as a change in belief, using literature from religious studies.