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June 2008
Articles
Mapping the Money in Public Media
email discuss Diane Mermigas, Editor at Large, MediaPost
Public media’s opportunities exceed its challenges. Digital interactivity is tailor-made for public media projects that incorporate grassroots creativity, deep-dive examinations of complex issues, and connections to civic activism. Participatory tools and platforms give public media makers the means to secure their own financial futures, and to compete with large commercial outlets. This briefing, commissioned in conjunction with the Beyond Broadcast conference, examines models for monetizing digital, interactive public meda.
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