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May 2006
Case Studies
Blue Vinyl and the My House is Your House Consumer Organizing Campaign, 2002-2003
email discuss By Working Films and Toxic Comedy Pictures
Blue Vinyl co-directors Judith Helfand and Daniel Gold "hit the road to tell the truth about America's favorite plastic." After the film, the makers formed partnerships and turned the film into an organizing tool called My House is Your House. Read a report on the results to date of this ground-breaking campaign.
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