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AU School of Communication

January Newsletter

Producer workshop on outreach strategies in February!
Want to find out how to use outreach to make your doc effective—or even how to make outreach part of your funding strategy? The Center is offering a workshop designed to help producers with strategic design for their docs. Learn in this one-day workshop from some of the most respected professionals in outreach and community engagement, and find out how their strategies helped great documentaries get made, and make a difference in the world.

What: Making Your Documentary Matter: Outreach Strategies that Work

When: February 7, 2005 from 1-8:00 p.m.

Where: American University, Washington DC

Panelists include: Joy Moore of the Annie E. Casey Foundation, Judith Ravitz of Outreach Extensions, Cheryl Head of Corporation for Public Broadcasting, Cara Mertes of P.O.V and many more! $50 registration fee includes all panels, networking reception and premiere screening of a new Tod Lending film, Omar and Pete. Space is filling up, register now!

Find out more on the web: http://www.centerforsocialmedia.org/outreachworkshop.htm

Workshop funded by the Annie E. Casey Foundation.


New Free DVD on Clearance and Copyright
Accompanying the November launch of the report, “Untold Stories,” is a short video by Brigid Maher, “Stories Untold.” This crisp introduction to the issues combines clips of endangered or altered films, interviews with filmmakers, and animation illustrating the kinds of problems filmmakers have in clearing rights for documentaries. All quoted material in the film was used by invoking fair use. The 8-minute video is designed both for teaching and for discussions. “This is a terrific tool,” said filmmaker Peter Wintonick. “I want every doc filmmaker to see it. We need to be able to tell more people why this matters to them, and this shows it to them.”

The video can be viewed on the Center website at: http://www.centerforsocialmedia.org/rock/index.htm

Or is available on DVD for free by emailing socialmedia@american.edu. Limited copies, though!

Spring Events Line-up!
The Center has another full semester of events! From visiting filmmakers and photographers to panel discussions and screenings, the Center highlights some of the best work in socially engaged media. Mark your calendar now:

January 19
Children Will Listen by Charlene Gilbert in honor of Martin Luther King, Jr. Day. Q&A with Gilbert following the screening!

February 2
Photographer Eli Reed discusses his career in social documentary and commercial photography, including Black in America in honor of Black History Month

February 7
Workshop: Making Your Documentary Matter (Pre-registration required) includes a premiere screening of Tod Lending's new film Omar and Pete. Q&A with Lending!

March 15-19
Environmental Film Festival with a special evening with world-renowned wildlife filmmaker Christopher Palmer; screenings including This Land is Your Land by Lori Cheatle & Daisy Wright and a special program by United Nations Association Film Festival presented by festival founder and director Jasmina Bojic

March 30
Visiting Filmmaker: Tia Lessin on "Making Controversial Documentaries"-Lessin shares clips from her work on Behind the Labels, Bowling for Columbine and Shadows of Hate

April 10
The World Is Watching and The World Stopped Watching are presented as part of the American University School of Communication's Reel Journalism Festival. Discussion with filmmakers Peter Raymont, Harold Crooks and photojournalist Bill Gentile

See the complete events schedule and program descriptions at:
http://www.centerforsocialmedia.org/events.html


Center Goes to Sundance!
Center director Pat Aufderheide will be hosting an Outreach Table at the Sundance Film Festival this year between 2-6 pm on Saturday, Jan. 22, at Filmmakers Lodge. So if you’re going, drop into the Filmmakers’ Lodge, stay to listen and chat, and take a look at a new report and film, “Untold Stories: Consequences of Copyright Clearance for Documentary Filmmakers.” As a Sundance veteran, Aufderheide can also share tips on how to keep ankles from freezing while waiting for the shuttle buses between Park City's various venues.

New Resources on the Center website
During their visit to the Center in October 2004 for a screening of Deadline, co-directors Katy Chevigny and Kirsten Johnson sat down with Center interviewer Marcy Pollan to discuss the outreach strategies used with Deadline, the newest Big Mouth Productions project. After the nationwide Dateline broadcast in July 2004, there is much more ongoing work being done with this film. The interview is available on the Center website and as part of the resource material for the Feb. outreach planning workshop:
http://www.centerforsocialmedia.org/conf05resources.htm

“We live in a world where documentary film, independent documentary film has truly become the last bastion of free speech. It really has” said Morgan Spurlock at panel discussion moderated by Pat Aufdreheide at the 2004 Aspen Film Festival on political documentaries, "Fahrenheit, Fries, Fox, & Fairness: The New Political Documentary." Spurlock (Super Size Me) was joined by Robert Greenwald (Outfoxed), Julia Bacha (Control Room) and Jeff Gibbs (Fahrenheit 9/11). If you weren't there, check out the transcription:
http://www.centerforsocialmedia.org/res_filmmakersspeak.html


Center hosts INPUT 2005 Panel--Register Now!
INPUT 2005, the international public service TV conference to be held in San Francisco in May, will gather stakeholders in public TV from around the world, to showcase the best productions of the year and to brainstorm the best strategies for a vibrant public media in the 21st century. Co-productions will be the hot topic! Register now for a rare opportunity to participate in an international conversation about public media held within the U.S. here:
http://www.input2005.org/registration/index.html

While you're at INPUT, please attend the Center's panel discussion on audience engagement strategies for public service TV, including representatives from U.S. and international TV.


Partner Announcements
MediaRights Releases the 4th Annual Media That Matters Film Festival on DVD
MediaRights announces the release of its Fourth Annual Media That Matters Film Festival DVD. On sale now to consumers through Amazon.com, to educators through National Film Network™, and available for rental through Netflix, the world’s largest online movie rental service, the DVD includes all sixteen short films featured in the 2004 Festival.

The fourth annual Media That Matters Festival premiered to a sold-out audience on May 18, 2004, at BAM Rose Cinemas in Brooklyn, followed by an awards ceremony presented by HBO and hosted by rapper Chuck D. It has since toured the country through screenings and streamed for a limited time at www.mediathatmattersfest.org. Created by MediaRights—a nonprofit organization dedicated to building collaborations between filmmakers and social activists—the Festival’s mission is to celebrate moving, engaging, and sometimes humorous films that encourage social action and motivate change. The films range from animation to experimental, documentary to comedy, and offer a glimpse into the grassroots battles being fought by activists on a variety of issues.

Several shorts from the festival will screen at the Center, including The Children of Birmingham in honor of Martin Luther King, Jr. day. Go to the Center Events page for full details: http://www.centerforsocialmedia.org/events.html


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Reserve your spot at the February Outreach Workshop

New Free Video on Clearance and Copyright

Spring Events Schedule Available

Look for the Center at Sundance

New Resources: Chevigny and Johnson on Outreach for Deadline and Aspen Film Festival panel discussion on political docs

Center panel at INPUT in May--Register Now

Partner Announcement
MediaRights Media That Matters Film Festival available on DVD