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AU School of Communication

December Newsletter

Producer workshop on outreach strategies in February!
Want to find out how to use outreach to make your doc effective—or even how to make outreach part of your funding strategy? The Center is offering a workshop designed to help producers with strategic design for their docs. Learn in this one-day workshop from some of the most respected professionals in outreach and community engagement, and find out how their strategies helped great documentaries get made, and make a difference in the world.

What: Making Your Documentary Matter: Outreach Strategies that Work

When: February 7, 2005 from 1-8:00 p.m.

Where: American University, Washington DC

Panelists include: Joy Moore of the Annie E. Casey Foundation, Judith Ravitz of Outreach Extensions, Cheryl Head of Corporation for Public Broadcasting, Cara Mertes of P.O.V and many more! $50 registration fee includes all panels, networking reception and premiere screening of a new Tod Lending film, Omar and Pete. Space is limited, register early!

Find out more on the web: http://www.centerforsocialmedia.org/outreachworkshop.htm

Workshop funded by the Annie E. Casey Foundation.


Panel Showcases Major CSM Study on Doc Filmmakers and "Clearance Culture"
Filmmakers and lawyers discussed how best to protect creativity in documentary at a panel discussion on November 8, which launched the new study, “Untold Stories: Creative Consequences of the Rights Clearance Culture for Documentary Filmmakers.” The study, executed by the Center for Social Media and the Washington College of Law, was funded by the Rockefeller Foundation. It shows that doc filmmakers today face unreasonable and sometimes crippling copyright clearance requirements.

“I would love to see some of my father’s most important work reach today’s audiences, especially young people,” said Grace Guggenheim, who showed clips from a film by Charles Guggenheim about Robert F. Kennedy. “But I’m facing enormous problems clearing rights.”

Jeffrey Tuchman told the audience of filmmakers, lawyers, policy activists and funders about his frustration trying to use contemporary music for a film he is making on oral histories of the civil rights movement. “It may be impossible to accompany these interviews with the music that inspired these people at the time,” he said.

“Fair use,” or the use of copyrighted material without permission, is an important feature of copyright law, but today most documentarians can’t use it because of confusion and ambiguity around the term. Law professor Mike Madison noted the importance of fair use as a protection under increasingly harsh copyright law, and communications professor Joseph Turow noted that the problems faced by filmmakers are shared by academics. “I’m worried for the future of academic research,” he said.

Peter Jaszi, co-author of the study and a law professor at American University, announced the next stage of the study at the panel. “We expect to develop, with filmmakers, a statement of best practices in fair use.” Filmmakers could use such a statement, he explained, to show their broadcasters and distributors how the law can be used to protect reasonable quoting from other work, as well as to protect finished work.

Co-author Pat Aufderheide noted, “This next stage will involve a wide range of filmmaker organizations, and we think that it will improve filmmakers’ options without putting them at risk.”

To get involved in shaping a statement of best practices, or if you would like a free DVD--which includes the report, the background data, a short film and other features--simply email socialmedia@american.edu.

More information, including the full report, at http://www.centerforsocialmedia.org/rock/index.htm

New Free Video on Clearance and Copyright
Accompanying the launch of the report, “Untold Stories,” at the panel on November 8 was a short video by Brigid Maher, “Stories Untold.” This crisp introduction to the issues combines clips of endangered or altered films, interviews with filmmakers, and animation illustrating the kinds of problems filmmakers have in clearing rights for documentaries. All quoted material in the film was used by invoking fair use. The 8-minute video is designed both for teaching and for discussions. “This is a terrific tool,” said filmmaker Peter Wintonick. “I want every doc filmmaker to see it. We need to be able to tell more people why this matters to them, and this shows it to them.”

The video can be viewed on the Center website at: http://www.centerforsocialmedia.org/rock/index.htm

Or is available on DVD for free by emailing socialmedia@american.edu. Limited copies, though!


"Checkpoint" Prompts Discussion at "Best of INPUT"

The Center's screening of Checkpoint, Yoav Shamir's documentary that quietly observes what goes on at Israeli checkpoints, was a highlight of the city-wide celebration of the Best of INPUT 2004. (INPUT brings together programmers and makers for public television systems around the world; the next one is in San Francisco in May.)

The film was also a good example of what we're missing on our own screens of the wealth of international public TV. This film, which took top awards at three film festivals, and is now being used by the Israeli army to correct abusive behaviors, is still not available in theaters or video stores, and hasn't shown on TV. The audience was eager to discuss after watching the film. "Is this film really accurate? Is this what you had to go through at checkpoints?" one viewer asked discussion leader Ned Lazarus. Lazarus was program director of Seeds of Peace in Jerusalem. "As an American," he explained, "my experience was much easier, but I often had to help members of Seeds of Peace across the checkpoints."

To read more about the full program, visit: http://www.goethe.de/ins/us/was/acv/rut/en194856.htm

New Teaching Resources on the Center website
The Center continues to expand the Teaching Resources section of the website with two new additions: Video Activism by River Branch, University of Iowa and Documentary Research by Lora Taub-Pervipour, Muhlenberg College. To find those syllabi and others for teaching social issue media courses, visit: http://www.centerforsocialmedia.org/res_teaching.html

If you would like to make your syllabus available to other teachers and students, please email it to socialmedia@american.edu.

Partner Announcements
Fifth Annual Media That Matters Film Festival
CALL FOR ENTRIES: Deadline: January 5, 2005
Center partner MediaRights wants you to submit your film, for the fifth annual Media That Matters Film Festival today!

Sixteen winners get a national distribution deal with MediaRights – DVD, broadcast, Web streaming and community screenings. Plus – most films get additional $1,000 awards. This is an opportunity for your social, political or environmental work to reach millions and to make an impact. Topics include: Food Politics, Criminal Justice, Elections, LGBT Rights, Youth Activism, Health Advocacy, Racial Justice, Human Rights and more.

• The shorter the better! 8 minutes max. (If your piece is too long,
consider submitting a shorter cut or a standalone excerpt.)
• All genres welcome: Documentary, Narrative, Experimental, Comedy, Animation, PSA, Digital Story, Music Video, Game, Interactive Online Project, Youth Media
• $1,000 cash awards granted to most projects
• Submission fee: $20 (students free)
• Deadline: January 5, 2005

Apply online at: www.mediathatmattersfest.org/apply
For more information contact Wendy Cohen, wendy@mediarights.org

MediaRights and the Media That Matters Film Festival are projects of
Arts Engine, Inc., a 501(c)(3) organization.


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Reserve your spot at the February Outreach Workshop

Panel Showcases Major CSM Study on Doc Filmmakers and "Clearance Culture"

New Free Video on Clearance and Copyright

"Checkpoint" Prompts Discussion at Best of INPUT

New Teaching Resources-Video Activism and Documentary Research Syllabi

Partner Announcements
Fifth Annual Media That Matters Film Festival
CALL FOR ENTRIES: Deadline: January 5, 2005