An Interview with Debra Zimmerman
Debra Zimmerman spoke to Jana
Germano of the Center for Social Media from the Women
Make Movies office in New York City, August 2002.
Debra
Zimmerman has been the executive director of Women Make Movies since
1983 and was instrumental in Women Make Movies' transformation into
the largest distributor of films and videos by and about women in
North America and the only major distributor working solely for
women. Over the next year, Women Make Movies will be celebrating
its 30th anniversary with a yearlong series of events commemorating
multicultural films made by and for women with diverse and timely
programs both in the US and around the world. From October 9-14th,
the Center for Social Media will celebrate Women Make Movies with
a film series and a panel discussion on women. More>>
1. What was the mission of Women
Make Movies when you first came on board?
2. So what motivated this shift towards distribution?
3. Tell me something about the buyers, vendors
or exhibitors you work with.
4. How do you go about selling the films you believe
in?
5. Of the programs you consider each year for inclusion
in your catalogue, how many do you usually accept and what are the
criteria?
6. I'm curious what you said about the 4 to 5 films
that you accept that may not be as easy to market. What makes a
film marketable for you?
7. Do you ever accept films made by women concerning
an issue not directly related to women?
8. Is Women Make Movies the only distributor dealing
solely with women's films and, if so, why do you think you have
no competitors?
9. You've lectured on women's media and media distribution
issues around the world, what is your main message?
10. The feminist movement is not as discernible as
it used to be partially because of its own success - where do you
think the fight is now and how can it be addressed?
11. Women Make Movies is dedicated to advancing
social change - how do you think that films support a social movement?
12. Does being a nonprofit help you in the marketplace?
13. Tell me about Women Make Movies' Production
Assistance Program and the reason for its conception.
14. And four [WMM films] took top prizes?
15. What do you think was the reason behind that
unprecedented success for women at Sundance from one year to the
next?
16. Tell me about the fiscal sponsorship service.
17. What are your criteria for accepting the
projects?
18. Are the sponsored projects acquired by Women
Make Movies for distribution?
19. Tell me about the workshops you offer and
how they differ from other classes offered in the field.
20. Tell me about Women Make Movies' 30th anniversary
events.
21. What about your collaboration with Asian
and Latina media arts organizations and festivals?
22. Once broadband hits, will the web be better
positioned for independent film distribution and what do you see
in the future for Women Make Movies?
23. Will you be expanding your website's
educational material and links in the future?
24. What about your move towards creating
DVD archives?
25. Do you see anyone else doing that kind
of archival work for women's films?
26. What will you be doing at the Center for
Social Media in?
1. What was the mission
of Women Make Movies when you first came on board?
One of the really interesting things is that the mission hasn't
changed at all. I don't know if it was written so generally, I wasn't
one of the ones who wrote it but basically the mission has always
been to facilitate the production, promotion, distribution and exhibition
of films and video by and about women and it stayed that, which
is kind of amazing. So the name Women Make Movies really did refer
to the fact that Woman Make Movies made movies in the beginning.
We don't do that anymore. We were founded by two women Sheila Paige
and Ariel Dougherty in 1972 and their intentions were to put cameras
into the hands of women who would receive the training necessary
to be able to do their own films. It was part of the feminist movement
and really informed by the second wave of feminism, with the idea
that women should be able to tell their own stories in the way that
they wanted to tell their stories on the issues that were most important
to them. In fact the very first film or the film that was made during
those years between 1972 and 1978 that really put us on the map
was a film called "Healthcaring from Our End of the Speculum," which
was an extraordinary film, we're actually just about to re-release
it. It was a film that was very much like "Our Bodies, Ourselves,"
the seminal book on women's healthcare, it looked at the way women
were being treated by the health care profession.
In the early eighties we shifted focus because
after about ten years of Women Make Movies, there were more women
making movies. For various reasons, not the least of which was financial,
we decided to shift our focus to distribution, at that point there
were a number of women who had made films that films weren't getting
out. We also were defunded for the first time in our history, not
the last, by the National Endowment for the Arts. At that point
Reagan had come into power and decided that women had achieved what
they needed to achieve, so there was no need for special funding
for women's organizations, which had gotten funded from a special
program at the NEA.
Combined with our financial difficulties and
the state of what was happening with women filmmakers we decided
to shift our focus to distribution and that's where I got involved
with the organization. I had actually come to the organization straight
out of college, actually now its become kind of a myth but it's
true. I rode my bicycle for three months on the street where Women
Make Movies was and was terrified to walk in the door and say 'I
just want to work here for free.' I finally did and I got an internship.
After working as an intern for about six months, I was offered a
position as a Associate Producer on a documentary called "Why Women
Stay," a video about domestic violence, which, unfortunately, was
one of the last videos that Women Make Movies made. I left the organization
soon after that and came back in 1983 and was part of the decision
to really shift the focus towards distribution. So that's a bit
of history.
Top
2. So what motivated this
shift towards distribution?
Part of it was financial. Truthfully, we were hanging on by a thread.
We had no money anymore. It was really a moment that a lot of women's
organizations went through. We had been part of the CETA program,
which was a comprehensive employment-training program that Carter
implemented through the government and it was a wonderful program.
I was one of those CETA employees so when that funding dried up
we were really left not really knowing how to make it up. We had
a series of community meetings where we invited people to talk about
whether or not they needed the organization to function or whether
it should die a nice death. And a lot of people came to this meeting
and said look, Women Make Movies was key in helping me to become
a filmmaker, it was so important, there's still a need for it. At
the same time, even though we had the catalogue come out - in fact
we ran out of catalogues - there were still people writing us saying
'I really want to see this film, can I rent this film?' So myself
and a woman named Lydia Dean-Pilcher (who's now a really successful
producer) sat down and put together a plan and saw that if we shifted
focus to distribution there'd be enough money coming in to keep
the office open, which was really our only intention at the time.
So we started working on this plan, promoting
the films that we had in our collection and acquiring new films.
Our first effort was around a film called "Being a Prisoner," which
was about women's prison issues. And after a year, it was so successful
that we were able to acquire more films, we got funding from the
New York State Council on the Arts and Women Make Movies as a distributor
was born.
We had about thirty films in the collection
then and our budget was about $30,000, half of which was my first
salary. Although when Lydia and I first started we actually were
paid $50 a week, $25 deferred until our grant came through, if it
came through.
The entire Women Make Movies office could fit
very neatly inside the office that I now have within our larger
office. It was without windows, connected to the editing room and
you had to walk the Women Make Movies office to get to the editing
room. So I heard the sound track of the original "House Party,"
a Richie Hudlin film, over and over and over again.
But there are a lot of people that have to be
acknowledged in the rebirth and birth of Women Make Movies. We had
an extraordinary board of women at the time that put tremendous
energy into it. The filmmakers who trusted us with their films when
we were rather unproven, I salute all of them.
We also made a couple of really good decisions.
First was to not build another organization that was solely dependent
upon funding for its survival. And that was another big reason to
choose distribution as the focus.
Distribution was for me a triple-win situation.
You sell a film, the filmmaker gets royalties, they get money so
they can go on to make other films, the organization that you sell
it to gets a program they need for their community or educational
or cultural work and we as an organization also got money. And I
just got really hooked with the idea that we could serve three masters
at the same and help everybody. And that in fact is what happened.
The other thing that we did was, and I've already
felt this way, that our filmmakers keep us ahead of the curve. We
had a very strong commitment to being a multiracial organization
in the beginning of Women Make Movies and certainly through its
history. We had this incredible collection of films by women of
color before the term multicultural was even coined so when this
big multicultural wave hit universities in the late eighties we
already had a collection. We just found that the same thing happened
around September 11th. We have a very strong collection of films
by and about women from the Middle East and by and about women and
Islam. And when people were looking for resources around that issue
they could come to us.
The same thing is happening now in terms of
globalization, which is a big focus for us this year. Because we're
really driven in many ways by the wonderful films that women make.
As long as they're out there doing them, we're out there distributing
them.
Top
3. Tell me something
about the buyers, vendors or exhibitors you work with.
I think that's another unique thing about Women Make Movies,
our collection is really diverse, not just in terms of being multicultural,
but also in terms of being the kind of films that we distribute.
We distribute everything from four-minute animated films to a four-hour
experimental feature film from Germany, with everything in between
with, of course, a special focus on documentary. And as a result
we work with an incredibly diverse constituency, everything from
prisons and libraries, health organizations, government agencies,
youth centers, to museums and art centers and film festivals and
cinemas, as well as broadcast. Because we are where women are, we
are kind of everywhere.
And I think that's very special. I think that
what we tend to do sometimes is bring experimental films, or more
interesting kinds of films - films that really challenge the form
of cinema to audiences that are looking for subject-oriented filmmaking
on social issues. And we bring social issue, subject-oriented films
to film festivals that are sometimes more concerned with form. So
we play an ambassador on both levels.
4. How do you go about
selling the films you believe in?
There are so many different ways. It depends on the kinds of films
we distribute. It would help to go back and bring it up to date.
In the eighties, one of our first campaigns was a campaign that
brought to the United States from Latin America films by Latin American
filmmakers. We actually did that, interestingly enough, because
we couldn't find enough films made by Latina women in this country
at that time. Which is quite amazing to think about how things have
changed since the late eighties. We juried this collection; we then
marketed it to media art centers and museums. Tried to market it
to television without much success. We also organized the funding
for a series of community based screenings throughout the metropolitan
area, really deep into the Latino community.
And at the same time, the thing that has always
been the backbone of Women Make Movies is marketing to universities
and colleges, which represent a primary market for us. Universities
are what we call the proven media buyers. They're the people who
have a need for diverse and large of amounts of media and they have
the budgets to pay for it, which is really important.
But the triple approach of working with communities,
working with cultural institutions and working with the educational
system has informed the way we do all our marketing.
And through the years we've had number of different
project along the same lines and that's what we're doing right now
with our Girls' Project and our Globalization Project.
Top
5. Of the programs you
consider each year for inclusion in your catalogue, how many do
you usually accept and what are the criteria?
We probably get in the office about 300 films a year. We're then
going out, it's not just myself, there's about three or four of
us who are actively going out to festivals constantly looking for
work. We pick up only about 20 to 25, so it's a really small percentage.
Probably we look at about 1,000 works a year. So it is very, very
competitive.
Although the quality of work is the most important,
we're not just looking for high quality, straightforward narratives
or documentaries. We're looking also for films that really challenge
the form of cinema and try to represent the way that women see the
world creatively and accurately. We're not looking just for positive
stories about women - you know, women do bad things too - but we're
looking for films that somehow challenge people's perceptions of
women's lives, either break stereotypes or look at women who are
doing interesting things or working in some way against the status
quo. We don't believe that there is a key feminist film - there
are many, many different kinds of feminism, and we very proudly
call ourselves a feminist organization.
Another part of the decision is, unfortunately,
sometimes, but not always, financial. We want to pick up films that
we think that there is a market for. Often we see films that are
really wonderful but we just know that there is so little we can
do with it. Every year we pick up four or five films like that.
In fact we're saying, it doesn't matter, it may not sell but we
just believe in this filmmaker. We believe that we can play a role
in developing this filmmaker's career. That's another part of what
we're doing. We work with both emerging and established filmmakers
and have always considered it an important role that we can play,
in getting someone from making their first film to their second
film, from their second film to their feature film.
A third part of our decision is what we're planning
on marketing in the coming year. So sometimes there are films that
are really good but we know we don't have the resources to handle
them. This is very much driven by our filmmakers. For example, one
of our new releases is the Special Jury Prizewinner from Sundance,
"Senorita Extraviada," a very important film about the murder of
young women on the border between Mexico and the US It's an incredible
story and it's still going on. In many ways "Extraviada" is the
exemplary film that Women Make Movies wants to distribute. It's
about an issue that has not been covered enough by the mainstream
media and such an important one. It's made by a Latina filmmaker,
Lourdes Portillo, and for her it's a very personal issue.
At the same time, another one of our filmmakers,
Hannah Weyer, made a film called "Escuela." And both of these, interestingly
enough, are going to be on TV in the next couple of weeks. "Escuela"
is a film about migrant farm worker education. So because those
two films are on Latina issues, clearly we knew that would be a
focus for us in the coming year.
One of our filmmakers right now is finishing
a film about female genitalia mutilation in Africa and at the same
time we're picking up two other films by African women filmmakers
so we know that in 2003 Africa will be an issue of concern to us.
And threaded through all of those films is the
focus on globalization, which is very much a culmination of the
work that we've been doing for the last 15 years.
Top
6. I'm curious what you
said about the 4 to 5 films that you accept that may not be as easy
to market. What makes a film marketable for you?
There's a film that we distribute which is a 1/2-hour narrative,
beautifully done, a coming-of-age story about a girl on the cusp
of adolescence. Now, primarily our market is universities, and stories
about 12-year-old girls are not top of the list, and dramas about
12-year-old girls are certainly not top of the list. That makes
it very hard and the real market for a film like that is probably
a small broadcast sale and festivals so that does make it really
hard for us.
Another example would be our commitment to women
filmmakers from other countries. We're much more interested in seeing
films made by African women about African issues. But the truth
is that sometimes the films that they make are not really easy to
market to a US audience because they're speaking from a position
of within. And it is easier for Americans to hear an American voice
talking about what's going on in Africa then they are in an African
voice. Generally that's when we say yes we will pick it up, even
though we know that our job's going to be harder. But
in the way we believe that women should tell their own stories,
we believe that Africans should tell their own stories. But it does
make life harder.
7. Do you ever accept
films made by women concerning an issue not directly related to
women?
Very rarely, I would say no - no is the right answer but every now
and then one slips through but you probably wouldn't even know it.
So no, we really don't and we don't distribute films made by men
about women's issues and there are some wonderful ones. And we do
get the question 'what about men?' and I always say hey, men are
covered. How come there can't be one small organization that puts
women first?
8. Is Women Make Movies
the only distributor dealing solely with women's films and, if so,
why do you think you have no competitors?
It's not that we don't have competitors because there are other
distributors that do pick up films about women but their collections
aren't solely made up of women's films so it's very complicated.
I thing that distribution is a very difficult thing to do. Sometimes
I think I make it sound easy but it isn't. We've been working very
hard and for a really long time to build up collection that we have.
It's not very glamorous and it's very rare that we find somebody
coming to us saying 'I've always wanted to work in distribution.'
It takes a lot of staff training and a lot of commitment because
you're dealing with a lot of different people.
There certainly are other wonderful distributors,
like Third World Newsreel, that distributes third world films. I
don't know why there isn't another organization that focuses on
women. Well, I will say this, I know that for a long time the NEA
would only fund one organization, they felt that one was enough.
In other parts of the world there have been women film distributors
but unfortunately many of them have closed. One of them, for example,
in Holland is an incredibly successful distributor but what happened
with them, which is really interesting, is that as they got grew,
their funders pushed them to not just focus on women's films. Although
the women that run the organization are feminists and their roots
are as a women's organization, it's no longer just a women's distributor.
In England, the reverse happened and there were actually two women
film distributors and the funder pushed them to form one, again,
one is enough and unfortunately they went out of business. But I
think that the reason they went out of business has more to do with
the reality of educational distribution in Europe, which just barely
exists.
Again, it goes back to Women Make Movies link
to universities. That link is critical for our existence. Without
that support there would be no Women Make Movies. And we're very
lucky because it seems to be only in English-speaking countries
is there this emphasis or this use of media in the classroom that
is the reason that our films are used in the university and the
reason that we have that base of support.
On the other hand, I have to say that I think
the other reason why Women Make Movies has always had such a strong
link to universities is that our collection has always been both
about theory and practice. It also has to do with the interrelationship
between the women's movement, or feminist filmmaking and feminist
film theory, which grew side by side. Women in academia were deconstructing
films to look at the role of women in society or look at the role
of women in film, while the filmmakers were using feminist film
theory to inform their work. So this very healthy interrelationship
developed and I think that's happening now in Gender Studies.
Top
9. You've lectured on
women's media and media distribution issues around the world, what
is your main message?
I guess my main message is that while it's important to celebrate
right now and to acknowledge the accomplishment of women filmmakers,
it's also really important to look at how much further we have to
go. There have been incredible developments in the years that I've
been here. When I came to Women Make Movies there were maybe 10
women filmmakers in Hollywood making films, now it's almost impossible
to open up a newspaper in any major city in the United States and
not see a film by a woman showing in a theater. That is an incredible
accomplishment.
At the same time, no woman has ever gotten nominated
or won the Academy Award for directing. The percentage of women
in the Director's Guild of America is still appalling and it's going
down, it's not going up. About 11% of the membership of the Directors
Guild is women and that's not just directors, that's producers,
second assistant directors, production managers. So that's disheartening.
If you look at the film catalogues of major film festivals all over
the world, you see a dearth of women filmmakers and that unfortunately
includes documentary festivals, where women are thought to have
succeeded so much more than feature filmmaking. So it's the good
and the bad, there's been an incredible growth of women film festivals.
In Asia, for example, there's now a film festival in Taiwan, in
Seoul, a part of the Tokyo film festival is devoted to women. In
France, women there swept the Cesars, which is the French equivalent
of the Academy Awards two years ago, winning Best Director, Best
Cinematographer, Best Editor and Best Film.
10. The feminist movement
is not as discernible as it used to be partially because of its
own success - where do you think the fight is now and how can it
be addressed?
I'll take the first part of the question and I'm going to contemplate
a bit about whether or not the feminist movement is as discernible
as it used to be, that's a good way of putting it. It is certainly
part of the success of the movement that it's perhaps not about
being out there and screaming anymore. Though I personally think
that it's as needed, if not more needed because it's a little bit
more insidious now.
I would say two things; one is that for whatever
reason filmmaking is still a place where sexism is still so incredibly
rampant. I think it has to do with the intersection of two things
that are incredibly important to men, one is business and the other
is art. Women artists across the board in visual arts, in every
area of the arts have had an incredibly difficult time reaching
any kind of parity. There is no parity. Whereas women in the legal
profession or the medical profession, the numbers are there. I think
that men are holding on really, really tight to the images that
they want out there in the world. It's also a very complicated process
- I don't think that there's a bunch of men sitting around in Hollywood
that are saying we don't want to see these kinds of images of women.
But individually in their own choices and their own decision-making
they are, in fact, doing that because it's very threatening. Men
are used themselves in control of what's up on the screen and they're
used to seeing women objectified on the screen and they're used
to men being the ones who are driving the story. Add that to the
business side of all of this and you've got a very lethal combination.
So whether the feminist movement is discernible
or not, there is so much work to be done in this particular area
in terms of filmmaking. Part of it taking down the old boy's network
and it's taking a long time to do this. Most film festivals in the
world are still run by men, by a long shot. We're talking about
numbers something like 80 to 90% of film festivals being run by
men. Also juries and people who are on the board in studios who
chose which films get made and who are on the committees that decide
who gets grants. These things are changing but there's just an incredible
need for even more activism than what Women Make Movies provides
around these issues.
The other thing that's happening, which is very
interesting, is that women have achieved a kind of parity in terms
of film school, half of the film school students are now women,
but they're learning a very hard lesson when they get out of school.
Because the world they encounter in school is actually quite different
from the world they encounter outside of school.
At the same time, in another way I think that
one of the reasons that Women Make Movies has been so successful
and one of the things that we're proudest of goes back to what I
was talking about in terms of where we get our support. Since we
don't actively seek many grants - we do get support from government
agencies like the New York State Council on the Arts and the NEA
sometimes, and every now and then a very nice foundation gives us
a grant--this year the Andy Warhol Foundation gave us a grant -
we are really supported by the people who use our films, by our
constituency. What that says is that there is a tremendous need
for the kind of media that we distribute because if there wasn't,
we wouldn't be so successful. And that also says to me that women's
issues, and again I'm trying to reflect on this notion of discernability,
I think that in fact women's issues have become so embedded in courses,
in universities, that it's become very status quo. And as it becomes
status quo, Women Make Movies becomes part of the curriculum. So
that it's much easier for us to sell films now then it was twenty
years ago.
Top
11. Women Make Movies
is dedicated to advancing social change - how do you think that
films support a social movement?
It goes back to working on two levels. We feel that we provide films
both for empowerment and education. On the empowerment side is providing
gay and lesbian film festival with works that empower lesbians or
African-American film festivals or women film festivals.
The other part of it is education, so Harvard
Medical School uses some of Women Make Movies' films on health issues
to teach doctors. We are educating those doctors as to the way that
women feel about their own health issues and the impact of research
that they may not have heard about. For me that's real social change.
And it's very important as a distributor that we work in those two
areas. One with people who are most interested in our work and the
other one, the people who are actually least interested in what
we do, or they just don't know that they're interested in what we
do. The most successful film that we distribute, Deborah Hoffman's
"Complaints of a Dutiful Daughter," which is a film about Alzheimer's
is such a great example because it's by a lesbian filmmaker but
the fact that she's a lesbian is not central to the film whatsoever.
There's a very small part in the film where you see her and her
partner, Frances Reid, who happens to be the camerawoman, interacting
with her mother. Now this film has become one of the most widely
used films on Alzheimer's. It's used by mainstream huge organizations
dealing with this issue, as well as health care facilities all over
the country. The fact that it, in fact, has this section, is a really
powerful way of dealing with homophobia.
I believe that that social change happens one
person at a time. Recently, after 9/11 we started this campaign
called "Response to Hate." Our offices were very close to the World
Trade Center and we, of course, were really affected by it as everybody
was. And we knew that we had this collection of incredible films
made by women about Islam, about the Middle East that looked at
it from a different perspective than people were getting in the
news. In fact, women were more or less left out of the discussion
after 9/11. And what we decided to do was launch this campaign called
"Response to Hate," very much in response to one of the things that
we were concerned about was the incredible stereotyping and violence
against people of the Islam faith. So we offered these films for
free for three months to any organization that wanted to use them
to create discussion and dialogue on the issues. And we got responses
from people literally all over the world, which unfortunately we
couldn't send films outside of North America. From a transit worker
in Vancouver, B.C. to high school teachers and church workers -
very local people working locally on issues with private screenings
in churches and community centers. In up state New York there's
a tiny town named Stevenville (I happen to know it because I went
to school around there) that ordered films from us and they had
to turn away people from the community center and was begging me
that they could use them again. That's a great thing. These are
films that really were giving people a different view of what it
means to be a Muslim woman or how do Muslim women see the situation
in the Middle East.
There's a very personal story, which I told
in Japan at the Tokyo film festival in October, just after September
11th. At a press conference nobody wanted to talk about the Women's
Film Festival, they just wanted to talk to me about being from New
York since I was the only New Yorker there. And I told the story
that after September 11th I had a huge fight with my father about
the bombing of Afghanistan and he was all for going in there and
just bombing the hell out of it, so we had such a huge fight about
it that he hung up on me. Because he was my father I called him
the next weekend and all of a sudden I felt like I was talking to
a different person. So I said 'Daddy, what happened?' I know it's
not what I said and he said he'd seen "Beneath the Veil" on CNN
and that he had not realized that Afghanistan had already been bombed
the hell out of and that it was mostly women and children that were
affected. And I have to say that that was an extraordinary moment
for me. I like a lot of people I think after 9/11, was questioning
the work that they were doing and how important it was. And that
gave me a lot of insight and strength into how what we do actually
does impact on people's lives.
Top
12. Does being a nonprofit
help you in the marketplace?
I think it helps us. I think many
people don't realize we're a nonprofit because we chose the .com
domain for our web address. I take the responsibility for it. I
did it because when we got our domain name people didn't even know
what a .org was; and everybody was talking about .com.
I think that what it does, again because so
many of the organizations that we work with are educationally-based,
makes them assume, as we are, that we're a resource for educational
materials. And it also absolutely allows us to take risks and to
pick up those films that we know are not going to actually sustain
themselves by their rental fees.
13. Tell me about
Women Make Movies' Production Assistance Program and the reason
for its conception.
That's another part of what we do that is nonprofit based. It has
its origins in our training program. When we moved to distribution
there was part of our board that felt really strongly that we had
to maintain our commitment to women filmmakers in terms of assisting
them in a different way than just distributing their completed films.
What we decided to do was rather than focusing
on the training classes, actually teaching women how to load a camera,
was help them in terms of raising money to get their films made
and by offer them technical assistance, meaning assistance with
budgets, fundraising, legal issues and contracts. Everything that
you don't get in film school. And it's become a very successful
program, we've got about 150-200 projects in the program right now.
Each year between 10 to 20 projects get completed, sometimes 30,
we're always thrilled when films get done.
Also like with distribution, we deal with a
very wide variety of filmmakers. Sometimes we work with filmmakers
like Kimberly Pierce, who made "Boys Don't Cry" and helped her to
get the project going so that it actually got commercial investment.
Of course, it ended up going on to win Academy Awards. Other filmmakers
are like Judith Helfand with her film "A Healthy Baby Girl," our
documentary filmmakers that are not on their way to Hollywood but
are committed to social change media. Those are films that we work
with again for production and sometimes pick up for distribution.
This year at the Sundance Film Festival we were
really proud because ten of the films that we've worked with either
in our Production Assistance Project or in our Distribution Program
or the filmmakers that we work with screened at Sundance. That was
a great accomplishment for us as well.
Top
14. And four of them
took top prizes?
Lourdes Portillo's "Senorita Extraviada," which I mentioned earlier,
won the Special Jury Prize. Ellen Kuras, who's a filmmaker we work
with through Production Assistance, won for cinematography for "Personal
Velocity." Kim Roberts, a filmmaker from our Fiscal Sponsorship
Program was the editor of "Daughter from Danang," which also won
the Documentary Grand Jury Prize, and Judith Helfand and Dan Gold's
film "Blue Vinyl" won the Excellence in Cinematography Award in
the Documentary category.
There's another great statistic from Sundance
this year, which I've been shouting out because I think it's really
important. While I was there I was being interviewed by a reporter
from Indiewire. We felt like there were so many films by women so
she counted the numbers and it was indeed 25%. And we thought, okay,
that's why it feels like so much but it still is only 25%! However,
50% of the awards were won by women, so that's a great statistic.
15. What do you think
was the reason behind that unprecedented success for women at Sundance
from one year to the next?
It's a good question, because the year before, there were so few.
I was really happy that not only were there lots of films by women
but there also were films about women. The year before there were
a number of films by women but they actually weren't about women.
I think, answering this without a huge amount
of thought, that the impact of television was really felt at Sundance,
in terms of both features and documentaries. Because the films that
were won by women were almost all films that were made for either
HBO or ITVS, which is very interesting. "Women have Curves" was
made for HBO. "Personal Velocity" was made for HBO. "Daughter from
Danang" - ITVS. "Extraviada" - ITVS. I think it's television. If
you look at who's in charge of those programs, they're women. If
you look at who's selecting films for the documentary section at
Sundance, it's women. So it's not at all surprising that, in fact,
women are getting someplace.
Sometimes we have to be a little bit concerned
about that, because I remember one year at the Berlin Film Festival,
there were almost no films by women. There's a women's film group
in Germany that passed out highlighters (at film festivals you're
always looking for a highlighter to mark up your catalog) that said
"Have you seen a film by a woman today?" Of course, it brought to
your attention that no, you haven't, why not? The reason why was
because that year the Berlin Film Festival decided that they wouldn't
show any films that were made for television because they had this
whole thing about TV versus cinema. And so many of the women were
getting their money to make their films from television that they
were basically blackballed out of the festival.
But it's something that we have to be concerned
with because we can't leave the most glamorous, the most high profile
events and funding to men. And of course, the budgets are also smaller
for television.
There's a fabulous section in Susan Faludi's
book "Backlash: The Undeclared War Against American Women," about
the story of the TV series "Cagney and Lacey," and how it was dropped
from the air even though it was incredibly successful. It was dropped
by a bunch of men, kind of like my notion of a bunch of men sitting
around saying, 'We just don't like this!' Her supposition is that
that's exactly what happened. They just didn't like it and they
didn't understand the audience that was there for it. But I think
since that time there's been this awakening in TV now that the audience
is women. This is something that I think everyone's always known
but has never bothered to think about it in that kind of way. Where
I think that as more women get into positions of power in television,
we're seeing programming that reflects that.
Top
16. Tell me about the
fiscal sponsorship service.
That is actually the biggest part of our Production Assistance Program.
It began in 1988, and we've sponsored maybe 150 projects. What we're
able to do for these filmmakers is offer them a nonprofit, tax-exempt
umbrella. This allows them to go to funders and get funding from
a) foundations that are not able legally to give money to individuals
and need to give it to nonprofit organizations, or b) to individuals
or corporations that want a tax write-off. In some ways it makes
it possible for them to get the money to get their films made.
And at the same time we offer them consultation
services and suggestions on where they might go to get funding.
It's a lot easier for somebody to get funding when it's being put
forth by an organization that has a track record of using grants
well from that funder. Unfortunately, we're only able to do it within
the US even though we get a lot of request from outside of the US,
something that we're trying to deal with in the coming years.
17. What are your
criteria for accepting the projects?
It's a little different from our distribution service. We do accept
projects that are not just about women. The major criteria are whether
or not we think that the filmmaker has the capacity to get the film
made. That's really important to us, that it's a viable project.
Secondarily, that there's a need for this film. I say secondarily
because some of the projects are very artistic and are meant more
for the art world than they are for the markets that we deal with
in distribution.
18. Are the sponsored
projects acquired by Women Make Movies for distribution?
No, mostly they're not, which is interesting. Generally we pick
up one or two films a year. For example, this past year we have
a film called "Between the Lines," which is about Asian-American
women's poetry. Also "Made in Thailand" was also part of our Fiscal
Sponsorship Program, which is one of the films we're showing at
American University. "Daring to Resist," which is a film made about
Holocaust survivors. Another one that came out of the program was
"Healthy Baby Girl." And "Escuela" and "La Boda," the two films
by Hannah Weyer.
19. Tell me about
the workshops you offer and how they differ from other classes offered
in the field.
There're basically the kind of things that you don't get in film
school - marketing and distribution, insurance, contracts - not
very sexy stuff. We have a little newsletter that we send out to
our filmmaker called "News You Can Use" and that's the theme of
the workshops. It's information you can use. We're actually changing
them a bit this year and creating more of a clinic, a participatory
environment. Where people are going to come in with specific projects
and it's an opportunity to meet with resource people or work as
a group on their own particular projects.
We always work at keeping up with the filmmakers
that we're working with. We've been doing the same workshops over
and over again for a long time so we're overhauling that part of
the organization. We're looking towards doing more work with master
classes that will put younger filmmakers in touch with more established
filmmakers.
We're also about to launch a new website, which
we're excited about, and we've just okayed the design and we're
going to launch it in October. That's going to have a wonderful
new section on our Production Assistance Program so you'll be able
to see what films are in production and get a scoop on everybody
else as well as have lots of resources for filmmakers.
Top
20. Tell me about Women
Make Movies' 30th anniversary events.
It's very funny because it truly was my idea and it's one of those
things like if you wish for it, it will come true and once it comes
true, why did you wish for it?
For our 30th, we decided to do a series of events
here in New York, around the United States and around the world
that reflect our relationship and our commitment to those three
different strands of people that we work with - educational institutions,
museums and the art world and film festivals, as well as community-based
organizations.
It's an incredible list of amazing organizations
that we've been working with. Here in New York we've done screenings
with a community-based program called Cinema Tropical, their focus
is on Latina filmmakers. We worked with the New York Asian-American
film festival and the Jewish Community Center. And outside of New
York, around the United States, we've worked with Halfway to Hollywood
Film Festival in Kansas City, the Manchester Film Festival in Vermont,
as well as the Museum of Fine Arts in Boston. We're also doing things
with two small Latina film festivals, one in Michigan and another
in San Francisco.
And then around the world we were in Brazil
this summer at the Belo Horizonte Short Film Festival and in Korea
at the Seoul Film Festival. In the coming months, we're going to
be at the Center for Contemporary Arts in Warsaw; The Substation,
Singapore's leading contemporary arts center; we're doing a day
of programming at the World Congress on Middle Eastern Studies in
Germany; working with NYU Center for Media, Culture and History;
and with American University's Center for Social Media. And I'm
going to South Africa where we're been collaborating with the Jozi
Summit Film Festival, which is a huge event happening alongside
of the United Nation's Conference on Sustainable Development.
So it's a great worldwide event and an opportunity
for our films to be seen in Asia, Africa, Europe, Latin America.
And next spring we'll be doing something with the first Adelaide
Film Festival in Australia. The year ends in April of 2003 at the
One World Human Rights Film Festival in Prague.
So that's the long list. What are we doing in
all of those places? It's as diverse as the list of places. In some
we're showing retrospectives, like in Poland is a retrospective
of our more artistically significant films. In Johannesburg, we're
showing films by women all over the world that deal with issues
of globalization. In Germany at the Middle East Congress they're
doing a reprise of the films that we offered for our "Response to
Hate" campaign. We're doing premiers of new releases like "Senorita
Extraviada" and "Escuela," as well as experimental short film programs
in Brazil. So it's a real mixed bag.
21. What about your
collaboration with Asian and Latina media arts organizations and
festivals?
It's one of those things connected to what's happening in the organization;
we're working with a lot of Latino organizations as well as Asian
organizations. We were very much involved with the first Seoul Women's
Film Festival in Korea, which was founded after the Taiwan Women's
Film Festival, which was called Women Make Waves, named after Women
Make Movies, which we're really proud of. Both of those festivals
represent this incredible young energy around women's filmmaking.
They get sold-out audiences to all the films that they show. In
fact, in Seoul when I was there I found out that more than 200 young
people apply to be volunteers at the festival so they are carefully
chosen and it's a badge of honor to work for the Women's Film Festival.
In Singapore, The Substation is putting together programs by Asian
and Singaporean women filmmakers and we're presenting films from
all over the world with a special focus on Asian filmmakers.
Then in New York, we did this program with the
New York Asian-American Film Festival. It's their 25th anniversary
and when they were looking at the films they were planning to show
for their retrospective, they realized that so many of them were
coming from Women Make Movies, that we decided to something together.
So we're presenting our newest films as well as take part in the
retrospective. Which led to the idea of doing something in the Philippines
because Angel Shaw, the director of Asian Cine-Vision, is from the
Philippines, so that's [tentatively] planned to happen in December.
We have so many wonderful new Latina films.
We also have two women on our staff who are originally Spanish-speaking,
Marta Sanchez and Xochitl Dorsey. One of the things we're thrilled
about is a small arts festival in Holland, Michigan and they're
doing a special focus on our newest films, "Escuela." And "Senorita
Extraviada." One of the reasons we're really excited about that
is that about five years ago, we were celebrating our 25th anniversary,
there was a state representative from Holland, Michigan who decided
to use Women Make Movies as a way to take down the National Endowment
for the Arts. He started this whole nasty, dirty campaign calling
Women Make Movies a lesbian pornographer. We told them about it,
and they said, "Even more reason to honor you guys."
Top
22. Once broadband
hits, will the web be better positioned for independent film distribution
and what do you see in the future for Women Make Movies?
My brother happens to be one of the
engineers who's working on broadband technology and I keep on saying
you're going to put us out of business. No, really, I can't wait
until the day comes when we don't ever have to put another videotape
in a brown bag. The idea of us eventually being able to be part
of a server where people can download films, I think it's great.
On the other hand, I have to say that I'm one
of these people that have lived through the home video revolution,
the cable revolution, and about to enter the DVD revolution and
none of these things actually are a revolution. They're just a change
of format. With cable everybody thought, oh, blue skies, there's
going to be so many channels and there'd be so much room for independent
media and it just doesn't happen. I do think now we're actually
reaping some of the benefits of that with satellite broadcast and
being able to reach targeted markets.
I think the same thing is true for the Internet.
The Internet is by far the most important development for us as
a distributor but not in the way that people tend to think of it.
It's not because we see it right now at all as a delivery system
but because of its ability for us to market to those very targeted,
fragmented markets. Where we used to have to send out thousands
of flyers and maybe reach a tenth of the people we wanted to reach,
we can now post to listservs, post through our website, send out
e-newsletters, and reach so many more people then we were able to
reach than before. And with listservs people are self-selected,
so they're people who are gathered together in this electronic media
by their interests.
With our new website, we're very proud because
we just found out that we're getting more hits by three times than
most other independent distributors in the country. So people are
already coming to our website and when we launch our new one we'll
be able to increase that.
23. Will you be
expanding your website's educational material and links in the future?
The Internet is an additional area that we expect to grow in the
future We're working with a wonderful man named Joe Bowles, who's
at Northern Arizona University and who has developed one of the
best sites on women's studies on the Internet. We're going to be
working together and have not only the best link section for women's
films but also have subject area links on everything having to do
with the issues our films are involved in.
We're also going to have a discussion board
for people who are using our films to talk about how they're using
our films, to give programming suggestions. We're going to have
curricula and syllabi posted on the web for people to take a look
at. We've made a decision to not have clips because we've spoken
with the people that we work with most often and found that they're
not all that useful to them. But we will have tons of biographical
information and reviews and study guides along with the film description.
And for the Production Assistance Program, there'll
be lots of links and resources for women filmmakers.
One of the other things that the web has done
is made us look at our relationship to world outside of the United
States. We primarily distribute in North America. Because we're
known all over the world, and the Internet certainly has increased
that, we do get requests from all over the world and we do a certain
amount of international distribution. It's not official yet but
it looks like we're going to officially acquire our first title
for worldwide distribution. So this is a really big thing in terms
of us moving out into the world and starting to sell our films to
television internationally.
Top
24. What about your
move towards creating DVD archives?
DVD is wonderful. We've applied for funding to launch a DVD series
of our most important filmmakers. And that will be exciting because
of the kind of material that we can put onto the DVD in terms of
use in academia, which is where we're really focused. We have a
wealth of material here and now we're trying to tackle the issues
of archiving and preservation.
25. Do you see anyone
else doing that kind of archival work for women's films?
It's very interesting, we've been having conversations with the
Sophia Smith Collection, which is at Smith College and talking with
them about housing the Women Make Movies archives there and they're
doing incredible work. What we would like to do is use our collection
to encourage someone, maybe Smith, maybe someone else, to develop
a real women's film archive, not just our material, but use ours
as a basis for them.
26. What will you
be doing at the Center for Social Media in?
First let me say that I'm really excited about what's going on at
the creation of the Center. It's such a needed resource as a think
tank for the future of documentary. I was thrilled to be part of
the Center's conference so I was very pleased when we decided to
do something around our 30th anniversary there.
One of the things that I was very interested
in, in terms of being an advisory member, was to help the Center
be sure to have the rest of the world on its radar because so much
of the work that's being done by media arts groups in the U. S.
is focused on American filmmakers and their concerns. So I was really
glad to put together this program that reflects Women Make Movies'
international focus. We'll be showing "Performing the Border" and
"Made in Thailand," are two of the films which are part of our new
series which is called "Bringing it All Back Home," about women
labor in the global economy. And they're both films that look at
the way that globalization has affected women's lives at a very
local level. "Made in Thailand" being about women organizing in
Thailand around issues of working in garment factories for American
companies, which, of course, exploit their labor. And "Performing
the Border" about a Mexican-U.S. bordertown and the environment
that's created for women in those particular places. So I'm really
pleased that the program is a diverse one and covers all those bases.
Top |