Answers
to Common IP Questions for the Independent Documentary Filmmaker
By Jessica Mickelsen, J.D. Candidate,
Washington College of Law
July 15, 2003
INTRODUCTION
The independent documentary filmmaker has the
difficult task of balancing a modest budget with the high costs
associated with research and development, production, and distribution
of films. Many independent documentary filmmakers lack the resources
to employ staff to help with the challenging and time-consuming
task of, among other things, clearing intellectual property rights.
Consequently, many of these filmmakers end up performing this burdensome
task themselves. Observance of intellectual property rights is necessary
because failure to guarantee clearance may compromise the documentary’s
broadest possible distribution. To help relieve some of the attendant
burdens and potential expenses that could incur for failure to comply
with intellectual property clearance, the filmmaker should thoroughly
and scrupulously explore available clearance alternatives. Three
such alternatives on which this memo will focus are copyright clearance
alternatives: fair use, the public domain, and the Creative Commons.
Part I will describe fair
use and the tests that can guide the independent, documentary filmmaker
in his or her decision to use another’s copyrighted work.
Part II will address the public domain, its
purpose, and its advantages.
Part III will address the Creative Commons
as a way to search for works in the public domain and a means of
placing copyrighted work into the public domain while retaining
some rights and control.
Part IV will conclude this memo by
briefly discussing international treatment of fair use and the public
domain.
I. Fair
Use
Fair use is an affirmative defense to a claim of copyright infringement.
One who invokes the defense admits to using another’s copyrighted
work but claims the use is not an infringement because it is “fair
use.” The burden of proof falls on the person asserting the
defense, such that the person or entity that infringes a work has
the responsibility of proving that the use was fair. Although fair
use is an important alternative to copyright clearance, the filmmaker
should approach it with caution and only on the basis of knowledgeable
and preferably legal advice as outcomes can be inconsistent and
vary between jurisdictions. That being said, there is a basic definition
and test to help the filmmaker better understand this option.
A. What is Fair Use?
Fair use does not have one definition, but rather is decided on
the facts of each case. As an equitable rule of reason, no clear
definition is possible. One court has, however, come up with a workable
definition that may be helpful to understand this defense. The 2nd
Circuit defines fair use as a privilege conferred upon non-copyright
owners “to use . . . copyrighted material in a reasonable
manner without [the owner’s] consent, notwithstanding the
monopoly granted to the [copyright] owner.” While this definition
does not make clear what constitutes “a reasonable manner,”
examples of works that are fair use and a four-part test exist to
help clarify its meaning.
B. Examples of Fair Use and
the Four-Part Test
Examples of activities that constitute fair use can be found at
page 24 of the Register’s 1961 Report and include:
“Quotation of excerpts in a review of criticism for purposes
of illustration or comment; quotation of short passages in a scholarly
or technical work, for illustration or clarification of the author’s
observations; use in parody of some of the content of the work parodied;
summary of an address or article, with brief quotations, in a news
report; reproduction by a teacher or student of a small part of
a work in legislative or judicial proceedings or reports; incidental
and fortuitous reproduction, in a newsreel or broadcast, or a work
located in the scene of an event being reported.”
The Copyright Act codifies a four-part test for courts
to consider when determining fair use on a case-by-case basis. Keep
in mind that the following test is not determinative of whether
one will prevail, but acts merely as an aid to help guide a court’s
decision. Ultimately, the decision is left to the judge’s
discretion:
1. “the purpose and character of the use,
including whether such use is of a commercial nature or is for nonprofit
educational purposes;
2. the nature of the copyrighted work;
3. the amount and substantiality of the portion
used in relation to the copyrighted work as a whole; and
4. the effect of the use upon the potential market
for or value of the copyrighted work.
The fact that a work is unpublished shall not itself
bar a finding of fair use if such finding is made upon consideration
of all the above factors."
1. The Purpose and Character
of the Use
To address the first factor, the main question of inquiry is whether
the new work replaces the original copyrighted work or adds something
new to it. Courts are more likely to prefer the fair use defense
in the latter scenario; in other words, when the work is “transformative”
in nature. A transformative work is an original work of authorship
that furthers the purpose of copyright law: to promote science and
the useful arts. When determining whether use of a copyrighted work
may be fair use, always keep in mind this purpose as courts are
continually trying to advance that goal.
The second part of the clause, whether the work is for a commercial
or nonprofit use, is another factor to weigh in the “purpose”
inquiry. In terms of motion pictures, this factor is generally favorable
to those, such as documentary filmmakers, who create non-commercial
films in the public interest, though this is not always the case.
The filmmaker who creates an educational or nonprofit film that
infringes another’s copyright may still lose a fair use defense.
Likewise, a new creation that is for-profit or commercial does not
necessarily preclude the filmmaker from successfully invoking the
defense. As a general rule, however, those who create works in the
public interest have an easier time arguing this defense.
2. The Nature of the Copyrighted
Work
The second factor to consider is the nature of the copyrighted work.
Fair use is easiest to establish when the new work uses segments
of a copyrighted work that are factual or informational, rather
than fictional or creative. In other words, the more creative the
original copyrighted work, the harder it will be to establish a
fair use defense because copyright protection for the original work
will be much greater. However, this is not always the case. Parodies
are a common example of work that may overcome the great protection
accorded fictional or creative works. To the contrary, newsworthy
television broadcasts, which are generally informational, do not
always create a presumption of fair use, though this is generally
only the case when the broadcast is meant for commercial purposes.
Whether the work is published or unpublished should also be taken
into account. While a finding of fair use is possible in either
scenario, an unpublished work may nevertheless make a claim of fair
use harder to maintain.
3. Amount and Substantiality
of Work Used
The third factor to determine is the amount and substantiality of
the copyrighted portion used in relation to the copyrighted work
as a whole. As a general rule, if the new work does not use “a
significant percentage” of the original work or portions that
are “essentially the heart of” the original work, the
use is probably fair. Examples of works that were upheld as fair
use include:
use of less than 1% of a 108 minute film for purposes of a “newsworthy”
obituary; use of 9-14 film clips comprising between 0.7-2.1% of
the copyrighted film for use in a television documentary; and use
of “an average of 26 seconds” from a copyrighted work
to make three documentary films.
Examples of works that were not fair use include:
use of less than 8% of a 28 minute film for a network telecast during
the Olympics; the use of 105 seconds of an 80 minute copyrighted
film, 225 seconds of a 1 hour film, 85 seconds of a 72 minute film,
55 seconds from an 89 minute film, and 75 seconds from a 72 minute
film; 15 seconds of a full performance shown on a nightly news program;
and short “clips” of copyrighted footage of a plane
crash.
An alternative test that some courts use is whether
"the amount and substantiality of the portion used in relation
to the copyrighted work as a whole . . . are reasonable in relation
to the purpose of the copying.” A court will assess whether
one’s justifications for using the copyrighted work are persuasive
when viewed in the context of the purpose of the copying. For instance,
a court would likely find that use of historical footage from the
Battle of Midway for the purpose of creating a non-profit documentary
film a more persuasive justification for failure to obtain copyright
clearance than use of the footage for the purpose of creating a
commercial film, such as “Midway.” Accordingly, this
alternative has the potential to be used in cases involving broadcasting
works, though it was not applied in the cases mentioned above. The
filmmaker should be aware of both tests when using footage from
a copyrighted work.
4. Effect of Use on the Potential
Market
The final factor is the effect of the use upon the potential market.
To determine the effect, courts examine "whether unrestricted
and widespread conduct of the sort engaged in by the defendant .
. . would result in a substantially adverse impact on the potential
market" for the copyright owner, including “harm to the
market for derivative works.” One court rejected a television
network’s fair use defense when the network aired portions
of the copyright owner’s work during the Olympics. The court
reasoned that because the network had exclusive rights to broadcast
the Olympics, the copyright owner was deprived of the potential
for compensation from “an extremely significant market.”
Another court found that use of between 41 second and 2 minute segments
of a copyright owner’s film for a television documentary did
not “undercut the market” for the subsequent release
of the copyright owner’s film and two music videos. An additional
court found that use of clips from a copyright owner’s film
to create an obituary for an actor in the film were “too few,
too short, and too small in relation to the whole” to undercut
the market for the film.
The best case scenario for the independent documentary
filmmaker is therefore to create an informational, transformative
work using segments of a copyrighted work that are neither substantial,
nor taken from the “heart” of the work, and would not
substantially harm the copyright owner’s potential market
for his or her work.
C. Problems with Fair Use
There are two main problems with using the fair use defense that
the documentary filmmaker should be aware of: (1) relying on the
defense could lead to costly litigation and (2) the defense is not
always reliable. First, use of the defense generally means that
one is involved in litigation. The defense is used once one has
made use of another’s work and the copyright holder alleges
copyright infringement of that work. Consequently, whether the defense
works or not, the threatened party will almost always end up incurring
attorney fees and/or litigation costs. Second, the defense generally
depends on the judge and jurisdiction in which one invokes it. As
we saw above, results are not always consistent and, therefore,
what may constitute fair use in one court will not in another.
An easier and more efficient option for the independent documentary
filmmaker is to use works from the public domain whenever possible.
When this is not possible, however, the filmmaker should consult
an attorney or another specialist who is knowledgeable on the subject
to determine whether one’s use is likely fair use.
II. The Public Domain
The public domain is an amorphous concept that
is sometimes referred to as a place where work is “uncopyrightable”
or “nonprotectible.” The idea is that works in the public
domain are “free for all to use and build upon.” One
author has defined the public domain as “a sphere in which
contents are free from intellectual property rights.” This
definition holds true for the “copyright” public domain,
though it does not necessarily encompass all other ways in which
a work may be protected, such as through the state law of “unfair
competition” or its federal counterpart, the trademark-based
Lanham Act. As of June 2, 2003, however, the United States Supreme
Court decided a case that may make this distinction obsolete. In
Dastar Corp. v. Twentieth Century Fox Film Corp., the Supreme Court
found that creators who appropriate works from the public domain
no longer have to credit the author of the public domain work. Previously,
unfair competition and the Lanham Act allowed authors with works
in the public domain to sue if their work was left unaccredited.
Because this liability risk no longer poses a threat to creators,
unfair competition and the Lanham Act are less likely to be interposed
to prevent or penalize use of a work from the public domain. Filmmakers
may now proceed with greater confidence that works from the “copyright”
public domain are truly “free for all to use.”
A. How Works Enter the Public Domain
Works are in the public domain when copyrights expire or when they
do not qualify for copyright protection. Intentionally placing work
in the public domain, however, can be more difficult. Since 1976,
registration with the Copyright Office is no longer mandatory for
a work to be copyright protected. Today, all works are automatically
protected by copyright upon creation, regardless of the author’s
desire to protect his or her work. Those who do not want a work
copyrighted must not only have an intent to abandon it, but must
also act overtly on that intent to dispossess their right. What
constitutes an overt act, however, is not entirely clear. Before
1978, one could merely fail to renew their copyright to abandon
their work. Before 1988, one could fail to include a notice of copyright
on their work to abandon it. With the elimination of these two options,
overtly placing work in the public domain has become more difficult,
though not impossible. New ways are being developed to make the
task of placing work in the public domain easier. Before discussing
one of these new innovations, this memo will first provide examples
of works that are always in the public domain and useful ways to
search for works that may be in the public domain.
B. Examples of Works in the Public Domain
The following works that do not qualify for copyright protection
are always in the public domain: (1) government works, (2) works
that are not “fixed in a tangible medium of expression,”
and (3) works that are unoriginal. Other works that are in the public
domain include but are not limited to:
“Blank forms, such as time cards, graph paper, account books,
diaries, bank checks, scorecards, address books, report forms, order
forms and the like, which are designed for recording information
and do not in themselves convey information; [s]tandard calendars,
height and weight charts, tape measures and rulers, schedules of
sporting events, and lists or tables taken from public documents
or other common sources.”
Additionally, older works, such as motion pictures,
that were published on or before 1922 are in the public domain.
For motion pictures, “publication” includes the release
of movies or the general making available of release prints. Any
type of factual data, such as “scientific [data], historical
[data], biographical [data], and news of the day,” will, moreover,
be in the public domain. Be aware, however, that factual compilations
are copyrightable if they contain the “requisite originality”
required by copyright law. For example, a “directory that
contains absolutely no protectible written expression, only facts,
meets the constitutional minimum for copyright protection if it
features an original selection or arrangement.” Finally, keep
in mind that one who appropriates information from the public domain
may copyright the finished project, which includes derivative works
of art and, in some cases, collages.
C. Common Ways to Search the
Public Domain
There are some common ways to determine whether a work is copyright
protected. The Internet provides such means, though one should always
seek professional assistance, preferably legal, to conduct these
searches because results are not always determinative of whether
a work is protected. For example, the Copyright Office has a search
engine on its website that allows one to search for registered,
copyrighted works. One can not, however, assume that a work is in
the public domain merely because the work is absent from the Copyright
Office’s database. Because works are automatically protected
by copyright and registration of works with the Copyright Office
is no longer mandatory, protected works may very well be absent
from the Office’s database. And the Copyright Office’s
website does not provide users with information on the status of
absent works. The Copyright Office is really only a reliable means
of finding works in the public domain that were published on or
before January 1, 1978 and would have been eligible for renewal
before 1992 when renewal for pre-1978 works became automatic. If,
after a meticulous search, these works are absent from the database,
they are guaranteed to be in the public domain.
Similar to fair use, use of material in the public
domain as a copyright alternative should be approached with caution
and only with legal or professional assistance. When this is not
possible, however, the independent documentary filmmaker should
look to the Creative Commons as a way to find work to use in his
or her own film that is certain to be in the public domain. Unlike
the Copyright Office, the Commons provides an easy way to find works
guaranteed to be in the public domain, thus allowing one to avoid
obtaining copyright clearance.
III. The Creative
Commons
The Creative Commons is an Internet-based alternative
to copyright protection that is best used as a means to search for
works in the public domain to use in one’s own work or to
donate works to the public domain for free use or use with limitations.
The Commons provides a good alternative for those who are looking
to complement their own work with work from the public domain because
the work is guaranteed to be in the public domain unless stated
otherwise. The Commons, moreover, creates an easy way to insert
works into the public domain or, alternatively, make some uses available
upon conditions without relinquishing control over the work. The
Commons offers numerous licenses with restrictions to fit one’s
needs. For example, a filmmaker could get an “Attribution-NoDerivs-NonCommercial
1.0” license, which would allow the filmmaker to make his
or her work available to the public for noncommercial uses “to
copy, distribute, display, and perform the work” while restricting
commercial uses unless one gets the filmmaker’s permission.
Although these possibilities pose a good alternative for many, the
Commons has its drawbacks.
One drawback is that few works are currently
available through the Commons because of its novelty and potential
inconvenience (to be discussed below). The work that is available
is few and far between so one must be patient and flexible when
using this site. The search engine is, furthermore, underdeveloped,
which makes conducting accurate searches somewhat tricky. When a
search term is successful, and many times it will not be, the material
found may not be what one is looking for. Mastering the search engine
is but one hurdle that must be overcome when using the Commons.
Once one is successful in a search, a number of steps then have
to be taken to figure out exactly what is available for use. This
makes the site user-unfriendly.
For instance, when searching the term “history,”
the Commons directs one to the “Oxford Orphanage Historical
Site.” After one clicks on this title, the Commons presents
a link to the site, where no further direction is given, and lists
the chosen license. This historical site has an “Attribution”
license. Instead of creating a convenient hyperlink to the Attribution
license, one has to search for the license oneself to learn of the
terms. Once one finds the license, the terms are readily available
and, here, one learns that the Attribution license permits “others
to copy, distribute, display, and perform the work” so long
as they (the licensees) credit the original author (the licensor)
in return. Although this multiple-step process may seem trivial
to the computer-savvy user who has time to spare, one who is not
familiar with the Commons website or is not an experienced web-user
may find the search engine difficult to navigate.
Another drawback of the Commons is inconvenience.
Many older copyright holders may distrust the new system or find
it less convenient to use than existing systems. They may instead
prefer to maintain their work through the Copyright Office or, in
the alternative, make their work available by their own means through
the Internet. Other copyright holders with work that pre-exists
the Commons will not want to go through the hassle of creating a
license with the Commons, but will instead continue to rely on protection
already available for their work. As such, older or pre-existing
works may never reach the Creative Commons. Many Commons’
users who seek these works may be frustrated by their non-availability,
thus deterring them from using the site in the future. This would,
in turn, hinder the development and value of the Commons as an alternative
to copyright.
A further trouble spot is that works donated
to the public domain through the Creative Commons may still be protected
in other countries. A work that is in the public domain in the United
States is not necessarily in the public domain in other countries
due to international moral rights restrictions to which the United
States does not adhere. Thus, although a filmmaker may be able to
waive his or her rights in the United States, the Creative Commons
does not clarify whether the filmmaker’s rights would be waived
globally as well. Also, it is not clear whether a license created
through the Commons would be binding in other countries, which could
cause potential international distribution problems down the road.
A brief overview of these international problems is addressed below.
IV. International
Copyright Protection
Fair use standards and the public domain differ
between countries, making global protection difficult to attain.
This section will briefly highlight some of these differences while
recognizing that there is no surefire way to guarantee that works
protected in the United States will be protected elsewhere. The
best way to approach international copyright law is to seek legal
counsel to advise one on the law of each country in which one plans
to distribute work and secure copyright protection. This section
is in no way a comprehensive review of international copyright law,
but is meant only as an introduction to issues that one may encounter
when dealing with fair use and the public domain in the international
arena.
A. International Standards—Whose to
Apply?
Fair use standards and the public domain are governed by the local
copyright law of each country, making nationwide protection difficult
to achieve through national licenses, such as the Creative Commons’
licenses. The United States has the most generous vision of fair
use worldwide. Foreign copyright laws tend to be more protective
than the laws of the United States in terms of granting broader
rights to copyright holders and using more restrictive fair use
and public domain standards. Although international treatises have
been developed to create more uniformity in law, national treatment
of copyright law will always prevail. For instance, a film developed
in the United States that is distributed in France will be judged
by French law standards that govern questions pertaining to fair
use, the public domain, and copyright expiration. International
copyright law can be difficult to understand for both lawyers and
non-lawyers alike, which makes seeking expert legal advice especially
crucial. That being said, a brief overview of international treatment
of the public domain and fair use will be summarized below.
B. The International Public Domain
The public domain differs nationwide. Works that do not qualify
for copyright protection in the United States may qualify for protection
abroad or may be protected by the international law of “moral
rights.” Examples of works that do not qualify for copyright
protection in the United States but qualify abroad are government
works which are protected in the United Kingdom and database content
which is protected in the European Union. On the contrary, business
methods are protected by patents in the United States, but not in
the European Union.
“Moral rights” is another source
of international protection that does not exist in the United States.
Moral rights allow a copyright holder to prevent distortion or mutilation
of a work, obtain credit for a work, and determine when and in what
form the work will reach the public even after a copyright has been
transferred to someone else or rights have been waived. This means
that if one waives his or her rights to a work in the United States,
the rights are not necessarily waived abroad. For instance, if a
filmmaker uses public domain work from the Creative Commons and
distributes his or her film abroad, the original author of the public
domain work may still be able to sue the filmmaker abroad using
the local “moral rights” law of the country in which
the work is distributed. Although it is not entirely clear that
the Creative Commons will not protect work abroad, one must recognize
this risk before proceeding with international distribution of work
that uses material from the public domain.
One final precaution before discussing fair
use: although material on the Internet may appear to be in the public
domain, especially when available without user fees or other restrictions,
it may be protected. If unsure as to whether the material is protected,
try contacting the phone number or e-mail provided on the site to
verify any restrictions on use. This is especially important if
the website’s domain is outside the United States because
the Internet creates new choice of law and jurisdictional issues
where the law is yet unresolved.
C. TRIPS Fair Use Standard
Between 1986 and 1994, the Uruguay Round of GATT established TRIPS
(Trade Related Aspects of Intellectual Property Rights), which is
an agreement between member countries that governs public international
law. Adopting the fair use test from the Berne Convention, Article
9(2) of the Paris Act, TRIPS incorporates a slightly more restrictive
three-part test for member countries than the Berne test. The three-part
test can be found under Article 13, Limitations and Exceptions and
reads as follows: “Members shall confine limitations or exceptions
to exclusive rights to [1] certain special cases which [2] do not
conflict with a normal exploitation of the work and [3] do not unreasonably
prejudice the legitimate interests of the right holder.” Whether
the United States’ fair use standard lives up to the TRIPS
standard is a matter of debate, particularly when dealing with the
United States’ fair use exception for parodies and newsworthy
events, which are, arguably, not covered by TRIPS. This confusion
is not made any easier by the fact that each member country has
its own national standards and laws that would preempt use of this
treaty standard.
With this non-uniformity in international law,
protecting copyrights worldwide can be a bit more challenging, though
hardly impossible. There are many lawyers who specialize in the
field of international intellectual property law and even those
who specialize in domestic intellectual property law may be knowledgeable
on the subject. Obtaining expert legal counsel that understands
how to protect work globally will be extremely beneficial to the
filmmaker who seeks an international outlet for his or her work.
Conclusion
The independent, documentary filmmaker will,
at some point, have to grapple with the intricate laws of copyright
as it comprises nearly every aspect of film creation, from writing
to distribution. Fair use and the public domain are especially crucial
to understand as they will be the predominant areas of concern for
the independent documentary filmmaker: fair use being the filmmaker’s
best defense against a claim of copyright infringement and the public
domain being the filmmaker’s best source of copyright-free
work. The filmmaker should approach both options with caution and
upon the advice of knowledgeable and preferably legal advice. An
interesting means of placing material in the public domain or finding
work that is guaranteed to be in the public domain is the Creative
Commons. Although the Commons has its drawbacks, if approached with
patience and open-mindedness, it provides a good hassle-free option
to help the independent documentary filmmaker find copyright-free
work. Restrictions on fair use and the public domain in the international
arena must also be addressed if the filmmaker is seeking an international
outlet for his or her work. Because international law can be difficult
to understand for both lawyers and non-lawyers alike, obtaining
expert legal advice is strongly recommended.
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