Collaborative strategies for social action filmmakers
By Pat Aufderheide,
Professor and Director, Center for Social Media
Op-ed in The Independent, November, 2002
When Judith Helfand began working on her second
documentary feature, Blue Vinyl, a "toxic comedy" about the
carcinogenic life cycle of polyvinyl chloride (PVC), she heeded
a lesson learned in making A Healthy Baby Girl: partner with
advocates. She found community and environmental organizations working
on this issue, especially near the Baton Rouge-area plants that
produce PVC. Then she went to funders that fund community development
and efforts to resist environmental toxins. The Ford Foundation's
Community and Resource Development unit-which had never funded a
film before-gave her an initial production grant for $150,000.
Filmmaker- photographer Ellen Frankenstein moved
to the picturesque tourist spot of Sitka, Alaska to make a film
on Native American culture, and ended up staying. Her contacts with
local schools led her to a group of restless teens. She won a Rockefeller
Foundation grant from its Partnership Affirming Community Transformation,
to organize teen after-school activities. Long after the initial
grant was used up, the group continued. One of its projects, to
make a video on life in Sitka from a teen perspective, became the
film No Loitering, with the help of ITVS and Juneau pubtv
station KTOO.
Stanley Nelson, whose award-winning work for
public television includes Marcus Garvey: Look for Me in the
Whirlwind, was the filmmaker the Carnegie Corporation of New
York turned to when the foundation wanted to focus on election campaign
reform. New York's reforms resulted in exciting races where grassroots
candidates came forward. Nelson documented several of those races
in Running: the Campaign for City Council. His ability to
partner with WNET, which guaranteed an audience, was critical to
Carnegie.
For these filmmakers, and for many others, collaboration
is key both to funding a project and to shaping it. Collaboration
flies in the face of the heroic myth of the independent filmmaker.
An updated version of the 19th century novelist in the garret, this
mythic filmmaker now captures an incredibly powerful narrative without
leaving a smudge of a footprint on history and then retires to her
studio apartment to edit the piece on her PC, until it's Sundanceable.
All this, obligatorily, after years toiling in obscurity.
Filmmakers generally understand that the lone
artist image is fictional, given an artistic process that is collaborative
at its core. But too many filmmakers avoid building bridges to organizations
that can feed them information, critique their work and thus ward
off big fat mistakes and public embarrassment, can find them audiences
and even funding. Some documentarians do seek out benefits of collaboration
from the get-go. It's a way to deepen ties to communities in which
the filmmaker will be working for some time; it's a way to find
funders whose issues are promoted by the work. And it's a ready-made
network to draw on for distribution, outreach and action strategies
on release. For instance, when he was making Licensed to Kill,
about hate-crime murderers, Arthur Dong worked with the National
Coalition of Anti-Violence Programs (NCAVP), which has more 26 member
organizations around the country. Members of the coalition held
publicity-attracting screenings and discussions when the film was
broadcast on public TV. The anti-toxics coalition Coming Clean that
Helfand turned to in her original research helped get audiences
for Blue Vinyl when it was cablecast on HBO.
Can partnerships and collaboration limit a filmmaker's
creative freedom? This common concern is better stood on its head.
Can isolation, lack of resources, and lack of feedback stunt a filmmaker's
creativity? Funders who fund media often want to see that filmmakers
have solid relationships that enable a project. Among the many funders
who contributed small amounts of money to Arthur Dong's latest film,
Family Fundamentals, on religious families of gays and lesbians,
the Fund for a Just Society looked carefully at his board of advisors
to ascertain that he had a broad range of support from religious
organizations.
Collaborations each have an idiosyncratic design
that fit the partners and the need. But a participatory, consult-the-stakeholders,
involve-the-organizations approach is one that many funders respond
to, and it certainly is one that helps filmmakers identify potential
new sources of support. The Council on Foundations, a member association
of private foundations, has for 35 years sponsored a film festival
for its members, to demonstrate how different foundation agendas
can be met with high-quality media funding. It has now developed
a website (www.fundfilm.org)
to help funders better understand the rich potential of media. The
site includes the full text of a useful and highly readable book
edited by Karen Hirsch, Why Fund Media, including some of
the stories I've used here, and an essay listing ten reasons why
funders fund media (written by David Haas and myself). Oriented
to private funders, it's also useful reading for anyone trying to
raise money from them.
Collaborations aren't contracts, and partners
aren't clients. Collaborations extend the creative process that
filmmakers already cultivate every day. They are flexible relationships
that can enable the process of making a film, can enrich the product,
and can enliven and deepen a film's connection with an audience.
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