Articles

In mid-may the Center for Social Media released Spreading the Zing: Reimagining Public Media Through the Makers Quest 2.0, co-produced by the Association of Independents in Radio (AIR). The report examines the impact of eight innovative, multiplatform radio projects designed to demonstrate how “public radio” can be transformed to “public media.”  

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AIRPerspective2010.pdf

Throughout the spring, the CSM and The Media Consortium (TMC) drew together dozens of leading public interest media makers, funders and researchers in Chicago, New York, Miami, Los Angeles, San Francisco, Washington, DC, and Boston for a series of Impact Summits. These convenings—which asked attendees to describe how they measure reach, relevance, engagement, inclusion and influence in their work—informed a  analysis co-published by CSM and TMC: Investing In Impact: Media Summits Reveal Pressing Needs, Tools for Evaluating Public Interest Media.

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Investing_in_Impact.pdf

INTRODUCTION

 An irate Congresswoman stands before the United States House of Representatives. Striking the air, she bawls:Read more...

In this report, researchers at American University’s Center for Social Media identify a set of best practices in digital new media journalism intended to guide planning and initiatives in this area specifically for the Corporation for Public Broadcasting (CPB) and more broadly for the Public Service Media community in the US. We offer an overview of the current journalism and public broadcasting environments, derived from a scan of recent reports and interviews with relevant experts, along with a set of identified best practices, bolstered with analysis of specific examples that could be replicated by public media producers.

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cpb_memo_final2.pdf

Public media's opportunities exceed its challenges. Digital interactivity is tailor-made for public media projects that incorporate grassroots creativity, deep-dive examinations of complex issues, and connections to civic activism. Participatory tools and platforms give public media makers the means to secure their own financial futures, and to compete with large commercial outlets. This briefing, commissioned in conjunction with the Beyond Broadcast conference, examines models for monetizing digital, interactive public meda.

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Mermigas_Mapping_the_Money.pdf