Spreading the Zing: Reimagining Public Media Through the Makers Quest 2.0 
Jessica Clark, Research Director, Center for Social Media
Sue Schardt, Executive Director, Association of Independents in Radio
Spreading the Zing presents an experimental framework for assessing public media projects, and offers five recommendations for redefining evaluation practices within the public media field, as well as key lessons learned by the Makers Quest 2.0 producers. The report hones in on a particular project—Mapping Main Street—to showcase the dynamic capacity of participatory public media 2.0 projects.
See the attached PDF to learn more.
Ernest Wilson, Walter Annenberg Chair in Communication and dean of the Annenberg School for...
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