Innovators Forum - Weekend Program Speaker Series Presents Pegie Stark, of The Poynter Institute

February 23, 12:15 PM

12:15 - 1:15 pm, Butler Boardroom, 6th fl., Butler Pavilion, American University

About Dr. Pegie Stark
Dr. Pegie Stark, co-director of The Poynter Institute’s Eyetrack 2007, is the second speaker in the Center’s Innovator’s Forum Series. She will speak on February 23 to discuss the institute’s findings from its landmark study in which more than 600 people from 18 to 60 years old were tested to see how they read the news both online and in print.

The study included two tabloid newspapers, two broadsheet newspapers and two news Web sites in four U.S. cities, and followed readers’ eyes as they viewed more than 300 specific elements, including captions, headlines, graphics, briefs and much more.

Stark will discuss participants’ reading depth, information recall and views of story packaging, among the many findings. Her visit is co-sponsored by the School of Communication and the Center for Social Media.

Beverages and dessert will be provided - please bring your own brown bag lunch!

Directions:
Directions to the Butler Board Room can be found here. The Butler Boardroom can be reached from the 6th level in the parking garage or the 6th floor of the Butler Pavilion, which is located just to the left of the Bender Arena.