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March 16, 2006 Event Listing

Buyer, Be Fair: The Promise Of Product Certification

The Seattle World Trade Organization meetings and other trade gatherings have stirred powerful sentiment against globalization, but world trade is a juggernaut that will not be stopped. Is there a way to make free trade FAIR? How can retailers and consumers use their purchasing power and market choice to make the world better for people and the environment? What is the promise of product certification and labeling? And how do consumers decide whether the labels can be believed?

March 16, 5:00 PM

Wechsler Theater, Mary Graydon Center

Director John de Draaf (Affluenza, For Earth’s Sake: The Life And Times Of David Brower) takes viewers to Mexico, the Netherlands, the United Kingdom, Sweden, the United States and Canada, this exquisitely photographed film explores how consumers and businesses can use the market to promote social justice and environmental sustainability through product labeling, with a focus on Fair Trade coffee and Forest Stewardship Council certified wood. This powerful documentary seeks to open a dialogue about new ways to make globalization work for all of us. Narrated by Scott Simon, National Public Radio.

Q&A with filmmaker to follow screening.

Directed by John de Graaf and produced by John de Graaf and Hana Jindrova, in association with Fox-Wilmar Productions, American University and KCTS Television, Seattle. Executive Producer Chris Palmer.

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