| Category > Philanthropy > YouthNOISE |
YouthNOISE, a youth activism site
sponsored by Save the Children, offers a variant on the "Donate Now" button. Their
"Just 1 Click" operates on the model
of "click here and we'll donate." Each time a visitor clicks a designated button, a
host sponsor donates a small amount of money, such as five cents per click, to a
specified cause. YouthNOISE has proven that this technique can generate a large
volume of clicks and sizeable amounts of money. It has used "Just 1 Click" to
generate $5,000 to build a safe playground for kids in a dangerous neighborhood,
$10,000 in tuition scholarships to a camp for homeless children, and $10,000 in
school supplies for Afghan girls.
This technique encourages youth to give and raises valuable funds. Nevertheless, the "you click/we give"
model raises questions. Can it make charitable giving a lasting behavior among young people? Does it
contribute to their sense of civic responsibility? Or might it suggest to young people that they can
fulfill their obligation to the greater good with "just one click"? Does it imply that they can rely
on others to contribute to the good of society, rather than taking positive action themselves? Such
questions bear further research.
By the way, under their "Take Action"
section, YouthNOISE also promotes other ways for young people to "share the wealth," from participating
in the annual Toys for Tots campaign, to learning how to raise funds
themselves.
Home / About Us / Project / Contact / Site Map / CSM Home / SOC Home
|
