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Making Your Documentary Matter:
Outreach and Impact Strategies that Work
Hosted by American University's Center for
Social Media
February 7, 2005, 1:00-8:00 p.m.
Workshop Schedule:
1:00-1:30 Conference Sign-In
Sign-in, mingle and check out clips from films to be discussed during
the conference or visit the Center's website with a selection on
materials on outreach.
Location: American University, Main Campus, Mary Graydon
Center Rooms 4 & 5
1:00-1:20 Registration and Opening Remarks
1:30-3:00 Session I: Partners and Funders for Social
Docs: the View from Inside
Panelists:
Joy Thomas Moore, Annie
E. Casey Foundation, presenting Foundation as Co-producer:
Annie E. Casey Foundation’s Documentaries on Family Welfare
Robert West,
Working Films, presenting Working with Issue Partners from
the Start
Diana Ingraham, US
Independents, presenting Educational Partners for a Broadcast
Project: Music from the Inside Out
Cheryl Head, Corporation
for Public Broadcasting, presenting Public TV’s Institutional
Partners: Minority Consortia, ITVS, CPB and Beyond
Moderator: Pat Aufderheide
3:00-3:30 Coffee break and networking
3:30-5:00 Session II: Broadcast
Doc Outreach: Secrets from the Pros
Panelists:
Judith Ravitz, Outreach
Extensions, presenting National Reentry Media Outreach
Strategies
Cara Mertes, P.O.V.,
presenting The POV model: Every Mother's Son
Ellen Schneider, Active
Voice, presenting Farmingville
Melissa Hook,
Victim Assistance Legal Organization, presenting Sentencing
the Victim
Moderator: Pat Aufderheide
5:00-6:00 Hors d'Oeuvres Reception
6:00-8:00 Session III: Premiere Film Screening and
Discussion
Omar and Pete by Tod Lending
(USA, 81 minutes)
After going in and out of prison for 30 years,
and never staying out longer than 6 months, Omar and Pete now
are given their best chance to make it. This intimate and penetrating
story begins in prison and follows Omar and Pete for two and a
half years after their release. The two long-time friends take
divergent paths as one wrestles with addiction, alienation, joblessness,
and loss of faith, while the other succeeds in changing his life
by helping others.
Filmmaker Tod Lending will lead the discussion
following the screening.
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