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News from the Future of Public Media

The Prenups Released Today

email   discuss Posted by Alison Hanold on Jun 8, 2009 at 2:00 PM

Documentary films and related multimedia are increasingly influential in the shaping of public discourse around social issues. (After An Inconvenient Truth, who wouldn’t want a big film to galvanize thought leaders’ and public participation?) The old professional silos are giving way to promising, sometimes tricky, new partnerships:

Funders are recognizing the value of communications in general—and documentary film in particular—for advancing their portfolios.

Policy shapers and advocates are using media to put human faces on public policy.

Filmmakers want to tell stories that have an impact in the public square.

Each sector brings its own skills, needs, concerns and assets. Much collaboration is underway as some traditional “firewalls” melt. But why do some funder/maker relationships thrive, while others have decidedly mixed results?

Spearheaded by Active Voice, The Prenups: What Filmmakers and Funders Should Talk About Before Tying the Knot is a research and peer-to-peer effort designed to understand how these collaborations can flourish.

It includes:

"Prenup" Guidelines that all parties can refer to regarding editorial participation; roles in the creative process; ownership of and access to content and more.

http://www.theprenups.org, a microsite (developed by See3) that offers thumbnail overviews of the Guidelines, as well as commentary, related resources and a summertime blog.

The Prenups: What Filmmakers and Funders Should Talk About Before Tying the Knot. A new resource dedicated to improving communications and collaborations among filmmakers, funders, strategists and advocates. Center for Social Media-advised, and financially supported by a grant from the Tides Foundation.

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