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News from the Future of Public Media
CSM Welcomes Pegie Stark of Eyetrack07
email discuss Posted by Alison Hanold on Feb 25, 2008 at 1:12 PM
The CSM was thrilled to welcome Pegie Stark this past Friday and Saturday to speak to American University students about her latest project, Eyetrack07, which explored the viewing habits of readers, and made some surprising discoveries about how people are absorbing information, both print and online. Dr. Stark’s appearance was the second installment of the Center’s Innovator’s Forum Speaker Series.
The objective of the project, as the Eyetrack website points out, “…was to focus on differences and similarities in print and online reading. How do print and online readers navigate through the paper or Web site? Do people behave differently when reading broadsheets and tabloids? …And the big question on everyone’s mind: How much do people read?.” Such findings will help journalists and mediamakers find ways to maximize opportunities to communicate with the public.
One of the most interesting outcomes of Eyetrack07 was that, when comparing online readers to print readers, online readers were found to actually read more of the articles they were presented with, and they also absorbed more of the information in the articles they read than print readers. The study’s findings reveal a shift in how the public stays informed on important news and social issues, and the potential that the Internet and online tools hold to serve as a platform for public dialogue.
You can read more about Eyetrack07 here.
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