The End of The Line: Measuring Social Impact
The documentary The End of The Line has provided yet another example of how documentarians are measuring the social impact of their media.
The End Of The Line used qualitative and quantitative analysis, focus groups, and media analysis for their study, and their findings can be found here.
For more examples of the many other ways in which documentarians can measure the social impact of their films, check out Pat Aufderheide's blog post on the documentary Lioness, Jessica Clark's blog post on Lessons from Design Thinking for Documentary Filmmakers , and our previous reports on impact assessment for public interest media: Investing in Impact and Spreading the Zing.
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We investigate, showcase and set standards for socially engaged media-making. We organize conferences and convenings, publish research, create codes of best practices, and incubate media strategies. More...